BBA201- RESEARCH METHODS

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ASSIGNMENT

DRIVE	WINTER 2014
PROGRAM	BBA
SUBJECT CODE & NAME	BBA 201- RESEARCH METHODS
SEMESTER	2
BK ID	B1518
CREDITS	2
MARKS	30

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.1 Briefly describe the different steps involved in a research process. What are the characteristics of good research?

Ans : Meaning of Research:

In Business,  research involves establishing objectives and gathering relevant information to obtain the answer to a business issue. You can conduct business research to answer a business-related question, such as: What is the target market of my product? Business research can also be used to solve a business-related problem, such as determining how to decrease the amount of excess inventory on hand. Adequate planning and information-gathering are essential to derive results for your business.

Steps :

Step 1: Identify the Problem

Q.2 a. Explain the different types of research designs.

b. Differentiate between Probability and Non-probability sampling methods.

Ans :a. Meaning of research design:

A research design is a systematic plan to study a scientific problem. The design of a study defines the study type (descriptive, correlation, semi-experimental, experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinal case study), research question, hypotheses, independent and dependent variables, experimental design, and, if applicable, data collection methods and a statistical analysis plan.

Types of research designs:

b. Meaning of Probability and Non-probability sampling methods:

Probability sampling:

A probability sampling is one in which every unit in the population has a chance (greater than zero) of being selected in the sample, and this probability can be accurately determined. The combination of these traits makes it possible to produce unbiased estimates of population totals, by weighting sampled units according to their probability of selection.

Q. 3 The important task ahead of the researcher is to document the entire work done in the form of a well-structured research report. Describe in brief the components of a Research Report. What are the guidelines for writing the research report?

Ans : Meaning of a Research Report:

A document prepared by an analyst or strategist who is a part of the investment research team in a stock brokerage or investment bank. A research report may focus on a specific stock or industry sector, a currency, commodity or fixed-income

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