B2B Marketing - NMIMS

 

Hello MBA aspirants,

Get MBA assignments of NMIMS University solved by educational professionals at a nominal charge.

Mail us at: help.mbaassignmens@gmail.com

Call us at: 08263069601

 

B2B Marketing

Dec 2020

1. A business marketer (who is a potential supplier) is keen to supply cold-rolled (CR) steel coils to a major passenger car manufacturer, who has been buying the same material from three other suppliers on regular basis for the past few years. As per the purchase policy, the car manufacturer cannot buy any material from more than three suppliers. What should the business marketer do to supply CR steel coils to the major passenger car manufacturer?

SOLUTION:

Introduction:

 

Cold Rolled Steel Coils, also called CR or CRS, are incredibly ductile. The main properties of CR are that they are non-shrinking and non-creeping at room or ordinary temperature.

CR is known for its ability to hold tight tolerances and retain few surface imperfections. It is 20 percent stronger than the typical hot rolled steel, making it a perfect fit for the most significant and most challenging projects. It also has a better look than the hot rolled steel.

Welding and fabrication businesses are widely used in many industries like construction, automotive, metal, railways, etc. These industries are commonly used in pipes and tubes, truck frames, doors and shelves, rail tracks, railroad car parts, etc. Welders and fabricators qualified to complete their job/consignment on time with top quality have the advantage of running the business with full capacity.

 

In our case, where the business

 

2. Suppose you are working in a courier services company, which is ranked fourth in the domestic Indian market in terms of market share. Your company management thinks that one of the ways to improve sales & profit performance, as well as the company’s market share, is to implement the concept of Integrated Marketing Communications (IMC). You are asked to prepare a proposal indicating the objectives, strategies & challenges in implementing the IMC.

SOLUTION:

 

Introduction:

 

Integrated Marketing Communication:

 

The American Association of Advertising Agencies defines Integrated Marketing Communication (IMC) as "a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines these disciplines to provide clarity, consistency, and maximum

 

 

3a Read the following Case & solve the questions given:

When SS Electroplating Company started the electroplating operations in a residential location in Bengaluru, it received a notice from the pollution Control Board to install the effluent treatment plant within 15 days, failing which they would seal the plant.

The Director of the company collected the information that it would cost about 10,00,000 to buy an effluent treatment plant, an area of about 600 sq.feet to install it over a period of 2-3 months, & running cost of about 40,000 per month for the purchase of material like costic soda & others. The effluent contained nickel, synide, cromium, cadminum& zinc, which were to be treated separately using different chemicals. After effluent liquid of about 800 litres per day was treated, the sludge was to be dried, packed, stored & dumped in a government notified place. The entire process would not only cost substantial amount, but also would need additional area of about 600-700 sq. feet

The company gathered information that some of the competitors outsourced the effluent treatment to government approved agencies, who collected the effluent liquid from these chemical & electroplating factories, & treated (or neutralized) the chemicals at their effluent treatment plants. These agencies charged 10 to 15 per litre for the treatment of effluent liquid, depending on the type of chemicals. The cost of outsourcing was considered much higher compared to in-house effluent treatment plant. However, SS Electroplating Company, like many other chemical & electroplating factories did not have additional area for the installation of effluent treatment plant.

The Director was aware that the liquid waste from the factory would have harmful effects on the surrounding residential area. He also could not violate the Government regulation on environment control. The director had very little time – two weeks – to decide & act.

a. If you were the Director of the company, what would you do & why?

(5 Marks)

SOLUTION:

 

Introduction:

 

Electroplating is a process under which a metal is coated with another metal to prevent rust. 

Electroplating wastewater contains highly toxic cyanide, cyanide complexes, and metal ions that make treatment a complex problem. As the electroplating industries are located in small and unorganized sectors in India, the

 

Hello MBA aspirants,

Get MBA assignments of NMIMS University solved by educational professionals at a nominal charge.

Mail us at: help.mbaassignmens@gmail.com

Call us at: 08263069601