MKT404- International Marketing

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ASSIGNMENT

DRIVE	SPRING 2018
PROGRAM	Master of Business Administration – MBA
SEMESTER	IV
SUBJECT CODE & NAME	MKT404- International Marketing
BK ID	MKT404- International Marketing
CREDITS	2, 4
MARKS	30 marks each

Note –The Assignment is divided into 2 sets. You have to answer all questions in both sets. Average score of both assignments scored by you will be considered as your IA score. Kindly note that answers for 10 marks questions should be approximately of 400 words.

Assignment Set -1

Questions

Question. 1. Differentiate between GATT and WTO

Answer:GATT vs WTOGeneral Agreement on Tariffs and Trade (GATT) was made in the year 1947, that aimed at initiating an international trade, by liberalizing policies and removing tariffs. It was succeeded by World Trade Organization (WTO), which is a global organization, that encourages and facilitates inter-country trade and also helps in

Question. 2. Write short notes on the following:

A. International franchising

Answer:International franchising is a strategic way to reduce dependence on domestic demand and grow new, future revenue and profit centers worldwide. Extending a brand globally through franchising involves a low risk, requires

Question. 3. What are the stages in which international markets are screened and analysed?

Answer:The International Marketing Entry Evaluation Process is a five stage process, and its purpose is to gauge which international market or markets offer the best opportunities for our products or services to succeed. The five steps are Country Identification, Preliminary Screening, In-Depth Screening, Final Selection and Direct Experience. Let’s take a look at each step in turn.

Step One – Country Identification

Assignment Set -2

Questions

Question. 1.What is counter-trade? Describe the various types of counter-trade.

Answer:Countertrade constitutes an estimated 5 to 30 percent of total world trade. Countertrade greatly proliferated in the 1980s. Perhaps, the single most important contributing factor is Least Developed Countries (LDC’s) decreasing ability to finance their import needs through bank loans.

Question. 2. Briefly discuss the role of sales promotion and personal selling in international marketing.

Answer:Sales promotions are short-term incentives to buy products. Marketing managers use sales promotions to stimulate buying and increase consumer interest in a product. Promotions differ from advertising in that advertising offers reasons to buy, while promotions offer incentives to buy. Examples of promotions include discount sales, free samples, coupons, refunds, prizes, displays, demonstrations, contests and premiums.

Sales Promotion Goals

Question. 3.Write short notes on the following:

a. Bill of Exchange

Answer:Bills of exchange are similar to checks and promissory notes. They can be drawn by individuals or banks and are generally transferable by endorsements. The difference between a promissory note and a bill of exchange is that

b. Packing list

Answer:A packing list is a document that includes details about the contents of a package.

The packing list is intended to let transport agencies, government authorities, and customers know the contents of

c. Air way bill

Answer:An air waybill (AWB) is a document that accompanies goods shipped by an international courier to provide detailed information about the shipment and allow it to be tracked. The bill has multiple copies so that each party involved in the shipment can document it.

An air waybill (AWB), also

d. Certificate of origin

Answer:A certificate of origin (CO) is a document declaring in which country a commodity or good was manufactured. The certificate of origin contains information regarding the product, its destination, and the

e. Consular invoice

Answer:A consular invoice is a document certifying a shipment of goods and shows information such as the consignor, consignee and value of the shipment. Generally, a consular invoice can be obtained through a consular representative of the country you're shipping to and must be certified by the consul of the country of destination, who will stamp and authorize the invoice. The consular invoice is required by some

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