MKT403- E-MARKETING

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ASSIGNMENT

DRIVE	SPRING 2018
PROGRAM	Master of Business Administration – MBA
SEMESTER	IV
SUBJECT CODE & NAME	MKT403- E-MARKETING
BK ID	B1810
CREDITS	4
MARKS	30 marks each

Note –The Assignment is divided into 2 sets. You have to answer all questions in both sets. Average score of both assignments scored by you will be considered as your IA score. Kindly note that answers for 10 marks questions should be approximately of 400 words.

Assignment Set -1

Questions

Question. 1. Discuss the history of e-marketing. What are the benefits of e-marketing?

Answer:After the spread of smartphones provided with high speed internet, the advantages of e-marketing increased. A lot of customers depend on their smartphones in making the purchase decision of products and services from websites. Other customers use their smartphones to make detailed research before buying services and products they need, such as price comparison and the feedback of previous customers.

Question. 2. What is an e-storefront? Explain its importance in an e-business.

Answer:An electronic storefront is an e-commerce solution for merchants who want to host a website that advertises their products or services and for which consumer transactions are generated online. Various software applications are available to merchants, which range from electronic shopping carts to secure payment gateways. Merchants that lack e-commerce technical skills find that storefront vendors are especially helpful when starting out or maintaining their online stores.

Question. 3. Explain why situational analysis is important while formulating an e-marketing plan.

Answer:Trying to make the right decision in every aspect of your business can be impossible unless you have structured input to add to your thought process. Situational analysis -- where you use market research and other observations to drive decision-making -- can help structure your strategic marketing plan and determine its effectiveness,

Assignment Set -2

Questions

Question. 1. Explain the advertising media commonly used by businesses to implement their e-marketing plans.

Answer:A successful advertising campaign will spread the word about your products and services, attract customers and generate sales. Whether you are trying to encourage new customers to buy an existing product or launching a new service, there are many options to choose from.

The most suitable advertising option for your business will depend on your target audience and what is the most cost effective way to reach as many of them as possible, as many times as possible. The advertising option chosen should also reflect the right

Question. 2. What are the word-of-mouth marketing techniques?

Answer:Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations (e.g. 'seeding' a message in a networks rewarding regular consumers to engage in WOM, employing WOM 'agents'). While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM:

1.) Build a strong WOM foundation (e.g. sufficient

Question. 3. Define patent & trade secrets in Digital Property. Differentiate between patents and trade secrets.

Answer:The intellectual property in software can be protected three ways: patents, copyrights and trade secrets. Patents protect "inventions" that are useful, nonobvious and novel, and must be approved by the U.S. Patent and Trademark Office. The scope of the final patent may be quite different than the initial application.

Copyright law applies to "works of authorship" that are fixed in a tangible medium of expression (such as a CD or a book), and applies automatically (a filing with the U.S. Copyright Office is required prior to bringing a lawsuit). Thus, the code of virtually

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

or

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