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PROGRAM
Master of Business Administration -
MBA
SEMESTER
II
SUBJECT CODE & NAME
MBA203- Marketing Management
Set 1
Qus:1 Write short notes on 7Ps of
Marketing Mix and Marketing Planning Process.
Answer: To develop an effective marketing mix
the company should consider the following factors and then choose the most
appropriate mix of elements (7Ps) to target the customers:
Company’s resources – These are one of the prime factors
affecting the company’s marketing mix. The financial, human,
Qus:2 Explain Marketing Information
System (MIS). What are the various characteristics of MIS?
Answer: The Internet is promptly changing the
way business views marketing information systems. New business models present
challenges and opportunities as organisations seek to adopt “ebusiness”
methodologies in the search for competitive mileage. All organisations are
experiencing the “ripple effect” of Internet-enabled customers, supply chains,
and competitors. This pressure is e
Qus:3Write short notes on Difference
between Consumer and Business Market and Buying Roles in Industrial Marketing.
Answer: Difference
between Consumer and Business
|
Decision
Variables
|
Organisational
Marketing
|
Consumer
Marketing
|
|
Appeal
|
Rational
|
Dramatic
|
|
Platform
|
Logical
|
Emotional
|
|
Brand Excitement
|
Not Desired
|
Imperative
|
|
Below the Line Activity
|
None
|
Necessary
|
|
Brand Personality
|
Mostly Corporate
|
Essential
and for Both
Product and Corporate
|
|
Pre-launch Research
|
Not Vital
|
Vital
|
Set 2
Qus:1 What do you mean by Market
Segmentation? What are the various requisites of effective market segmentation?
Answer: Under market segmentation strategy,
the seller knows that the total market is made of many smaller homogeneous
units, each of which has different wants and motivations. To meet these
different demands, different products can be developed. The product managers
can tailor-make products to
Qus:2Explain Brand? What are the
various advantages of Branding?
Answer: Brand – The name linked to one or more
items in the product line that is employed to recognise the source or character
of item(s). Example: prudential help in recognising the source or character of
an item of a product line.
A traditional definition of brand stands as a name, word, mark,
symbol, device, or a combination thereof, used to identify some product or
service of one seller and to differentiate them from those of the competitors.
The definition clearly focuses on the function of a brand
Qus:3Explain the concept of
E-Marketing or Online Marketing. Explain various types of Internet Advertising.
Answer: Internet revolution has developed as
an alternate way of living. Online buying has become one of the alternative
living patterns in the 21st century. People are showing increased interest in
online marketing as it provides a real time, interactive, and personalised
environment for the marketers to
Send
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or
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us at : 08263069601
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