SUBJECT:- Marketing Management

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INDIAN SCHOOL OF BUSINESS

MANAGEMENT & ADMINISTRATION

AN ISO 9001 : 2008 CERTIFIED INSTITUTION

SUBJECT:- Marketing Management

MARKS :80

Course : BMS (Bachelors In Management Studies)

Name :

Answer the question in one line.

Q1. What is Marketing management process? (10 marks)

Answer:Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organization and on the management of a firm's marketing resources and activities.

Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy.[1] Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the

Q2. What r the Steps in demand forecasting? (10 marks)

Answer:Demand forecast exercise to estimate the potential DSM options is in fact energy services projections after consideration of the technological basis that provide energy services (e.g., the type of lighting fixture, type of motors) in the projected year, as well as the socio-economic factors that determine the required levels of energy services.

Demand forecast exercise to estimate the potential DSM options is in fact energy services projections after consideration of the technological basis that provide energy services (e.g., the type of lighting fixture, type of motors) in the projected year, as well as the socio-economic factors that determine the required levels of energy services.

Forecasting load demand is a difficult procedure and

Q3. What are main Elements of Branding? (10 marks)

Answer:Successful branding begins with a well-defined brand that is RELEVANT to your market. You might think that since you have a logo, tagline, and business card, you've completed your branding. But, unless you've carefully considered and defined ALL five of the key brand elements—position, promise, personality traits, story, and associations—you still have work to do.

And, until you've infiltrated your brand into every level of your organization and built the discipline of CONSISTENCY into every behavior, action, or communication—both internally and externally—you are not yet on the path to a successful brand strategy.

Q4. what are main Objectives of Pricing Policies? (10 marks)

Answer:Five main objectives of pricing are: (i) Achieving a Target Return on Investments (ii) Price Stability (iii) Achieving Market Share (iv) Prevention of Competition and (v) Increased Profits!

Before determining the price of the product, targets of pricing should be clearly stated.

Objectives of a properly planned pricing policy should be logically related to overall managerial goals.

(i) Achieving a Target Return on Investments:This

Q5. Explain the objectives ofand role of Marketing Mix in Physical Distribution? (10 marks)

Answer:The principal objectives of physical distribution are to deliver the right goods to the right customer at the right time and place.

In other words, efficiency and satisfactory service are key goals of physical distribution, although there might be some conflicts with each other.

Objectives :

Q6. Explain the objectives and role of Advertising in marketing? (10 marks)

Answer:Advertising is often incorrectly equated with marketing, but they are two separate functions. Company marketing objectives, strategies, and plans influence the objectives, strategies and tactics that apply to advertising. Therefore, marketing objectives should come first. Advertising goals and tactics are the engines that follow the road map created by the marketing strategy and objective. Advertising objectives typically include

Q7. What is Market-Centered Organization? (10 marks)

Answer:The principles of organisation apply whether you are designing the entire organisation or a department within it. The three most basic functions necessary for any business organisation are finance, production and marketing. Each of these functions is organised separately. Thus, within the organisation structure of the firm you would have distinct organisations for each function.

Broadly speaking, marketing is concerned with all aspects of the product, pricing, promotion and distribution. All sub-functions or activities relating to

Q8. Explain the Organizational Buyer’s Decision Process? (10 marks)

Answer:Organization buying is the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers. (Webster and Wind)

Some of the characteristics of organizational buyers are:

1. Consumer market is a huge market in millions of consumers where organizational buyers are limited in number for most of the products.

2. The purchases are in large quantities.

3. Close relationships and service are required.

4. Demand is derived from the production and sales of buyers.

5. Demand fluctuations are high as purchases

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