SUBJECT:-Business Communication

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INDIAN SCHOOL OF BUSINESS

MANAGEMENT & ADMINISTRATION

AN ISO 9001 : 2008 CERTIFIED INSTITUTION

SUBJECT:-Business Communication

MARKS :80

Course : BMS (Bachelors In Management Studies)                          

Answer the question in one line.

Q1. Explain the nature and general purpose of financial statements. (10 marks)

Answer:Financial statements, which are accounting reports, serve as the principal method of communicating financial information about a business entity or an individual to outside parties such as banks and investors. In a technical sense, financial statements summarize the accounting process and provide a tabulation of account titles and amounts of money. Furthermore, financial statements report the financial position or financial status

Q2. What is meant by the term ‘Just-in-Time’ Inventory system? (10 marks)

Answer:Just in time (JIT) inventory is a management system in which materials or products are produced or acquired only as demand requires. This approach to managing inventory has become increasingly popular in the early 21st century as suppliers and retailers collaborate to try to control inventory costs while still meeting customer demands.

Purpose: Just in time inventory is intended to avoid situations in which inventory exceeds demand and places increased burden on your business to manage the extra inventory. Manufacturers using JIT processes want to use materials for

Q3. Differentiate between push and pull strategies for promotion. (10 marks)

Answer:Push versus pull are two prominent marketing strategies used by companies to market their products. Pull marketing means marketing to end customers to create demand, while push marketing means enticing trade buyers to purchase and carry your product by offering promotions and price inducements that give them better profit potential.

Distribution Process: To understand the implications of push and pull marketing you need familiarity with the distribution or trade channel. This is the

Q4. Define the term “Material Management”. What are the problems faced by materials managers in today’s world? (10 marks)

Answer:Thus, material management is an important function of an organisation covering various aspects of input process, i.e., it deals with raw materials, procurement of machines and other equipment’s necessary for the production process and spare parts for the maintenance of the plant. Thus in a production process materials management can be considered as an preliminary to transformation process.

It involves planning and programming for the

Q5. Define channel of communication, discuss different types of channels of business communication. (10 marks)

Answer:In an organization, information flows forward, backwards and sideways. This flow of information is called communication. Communication channels refer to the way this information flows within the organization.  In this web known as communication, a manager becomes a link. Instructions or decisions flow upwards, downwards or sideways, depending on the position of the manager in the communication web. For example, a report from a lower-level manager will flow upwards to upper-level managers or directors. This upward flow of information can be face-to-face conversations, emails or interdepartmental memos.

Q6. What do you know about ‘Adjustment Requests’? (10 marks)

Answer:The agent in the Interaction Center for Financial Customer Care can search for adjustment requests, display existing adjustment requests, and create/change new adjustment requests. You can use authorizations to control whether an approval should be necessary before the update of the adjustment request in Contract Accounts Receivable and Payable (SAP FI-CA) in SAP ECC.The agent can also create adjustment requests from the invoice display, the account balance, the item list, or a dispute case.  When you access adjustment request processing directly from the navigation bar, the system automatically displays the adjustment

Q7. Which format one should perceive while writing a report? (10 marks)

Answer:A report is a systematic, well organised document which defines and analyses a subject or problem, and which may include:

·         The record of a sequence of events

·         Interpretation of the significance of these events or facts

·         Evaluation of the facts or results of research presented

·         Discussion of the outcomes of a decision or course of action

·         Conclusions

·         Recommendations

Q8. What are Functional Words and which function they perform? (10 marks)

Answer:The distinction between function/structure words and content/lexical words proposed by C.C. Fries in 1952 has been highly influential in the grammar used in second language acquisition and English Language Teaching. Function words are words that have little lexical meaning or have ambiguous meaning, but instead serve to express grammatical relationships with other words within a sentence, or specify the attitude or mood of the speaker. They signal the structural relationships that words have to one another and are the glue that holds sentences together. Thus, they serve as important elements to the structures of sentences.

Words that are not function words are called content

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