BBA405 – Retail Management

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Bachelor of Business Administration - BBA Semester 4

BBA405 – Retail Management – 2 Credits

(Book ID: B1716)

Assignment (30 Marks)

Note: Answer all questions (with 350 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 3 X 10=30

1. Explain the various functions of Retailing. 02+08=10

Answer :

2. Explain in detail the Retail Marketing Mix. 02+07+01=10

Answer :

3. Explain the stages involved in Merchandise Planning. 02+06+02=10

Answer :

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