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Summer
2013
Bachelor
of Business Administration – BBA Semester 1
BBA101
- Communication Skills – 4 Credits
(Book
ID: B1497)
Assignment
- 60 marks
Note: Answer
all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1.
Communication is the lifeblood of a business organisation. Explain the role of
Communication in Business. What are the various barriers to Communication?
(Meaning – 1
mark, Role – 5 marks , Barriers- 4 marks)10 marks
Answer :
Communication :
The real meaning
of communication is getting the receiver and the sender tuned together for a
particular message. Communication takes place when one person transfers some
understandable data to another person. It also includes the exchange of
thoughts, opinions, sentiments, facts, and information between two or more
persons.
Role of
Communication in Business:
Q2. Writing
effectively is a skill, which can be learnt and perfected. Explain the general
principles of Effective writing. What are the various techniques to improve
your writing skills?
(Principles-
6 marks, Techniques- 4 marks)10 marks
Answer : General
principles of Effective writing:
1.Lead in:
Your first
concern in improving the readability of your nonfiction writing is to choose
the right word. Your writing should use words most closely conveying the
meaning of your thoughts. Flowery words and jargon should be avoided, if
possible, say what you have to say simply and clearly.
To achieve
clarity in your writing you have to be clear
Q3. Explain
the importance of Business Letters. Differentiate between Personal and Business
Letters.
(Importance-
5 marks, Differences- 5 marks)10 marks
Answer : Importance of business letters :
he business
letter is the ambassador of business. It helps to create communication between
business firms. The following points highlight about the importance of business
letter:
1. Advanced
Communication System:
Q4. A good
structured report helps the management to take vital decisions in an organized
manner. Describe the structure and the steps involved in writing a good report.
(Structure-5
marks, Steps- 5 marks)10 marks
Answer :
Structure of a good report :
In business, the
information provided in reports needs to be easy to find, and written in such a
way that the client can understand it. The structure of a report and the
purpose and contents of each section is shown below.
1.
Introduction :
This is the
first section of the report and is easiest to write
Q5. Different
purposes of reading require different methods of reading. Describe the various
ways of reading. What are the techniques that you can use to improve your
reading?
(Types – 5
marks, Techniques -5 marks)10 marks
Answer : Ways of reading:
We read in
different ways, depending on the purpose for which we are reading a text. Let
us a look at few types of reading.
1. Extensive
Reading:
As we have
already mentioned, our way of reading is
Q6. A
candidate is required to maintain certain characteristics to ensure that he
gets the job he has applied. State the characteristics. Identify the techniques
which should be used by the interviewee to get a good job.
(Characteristics - 5 marks, Techniques -5
marks) 10 Marks
Answer :
Characteristics to get the job :
An interview
means a face to face interaction between the interviewer and the
candidate/candidates so as to obtain desired information from him/them. It can
also be defined as a way of exchanging meanings between individuals by using a
common set of symbols. Interviews generally
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