BBA304 –Advertising and Sales

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Spring/Feb 2013

Bachelor in Business Administration- BBA Semester 3

BBA304 –Advertising and Sales -4 Credits

(Book ID: B1598)

Assignment Set -1 (60 marks)

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1.Describe about the roles played by advertisement in the business and society.10 marks(350-400 words)

Answer :

Q2.Explain the consumer buying decision process.10 marks(350-400 words)

Answer :

Q3.What are the various types of advertising appeal?10 marks(350-400 words)

Answer :

Q4.What are the advantages and disadvantages of newspaper as a medium of advertising?10 marks(350-400 words)

Answer :

Q5.What are the four types of analysis used to develop a comprehensive model for evaluation of a sales organisation?10 marks(350-400 words)

Answer :

Q6.Describe the importance of media mix decision.10 Marks(350-400 words)

Answer :

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

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or

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