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MB0053 –International Business Management -4
Credits(Book ID:B1315)
Assignment (60 marks)
Note:
Assignment Set -1 must be written within 6-8 pages. Answer all questions.
1-5
Question number 10 Marks (350-400 words)
Q1. Write
a short note on GATT and WTO, highlighting the difference between the two.
10
marks(350-400 words)
Answer : General Agreement on Tariff and Trade(GATT) :
The GATT, was established on a provisional
basis after the Second World War in the wake of other new multilateral
institutions dedicated to international economic cooperation – notably the
"Britton Woods" institutions now known as the World Bank and the
International Monetary Fund.
The original 23 GATT countries were
among over 50 which agreed a draft Charter for an International Trade
Organization (ITO) – a new
Q2.
Describe various entry strategies available to a firm when it wants to enter a
foreign
market.
10 marks(350-400 words)
Answer : MARKET ENTRY STRATEGIES
There are a variety of ways in
which a company can enter a foreign market. No one market entry strategy works
for all international markets. Direct exporting may be the most appropriate
strategy in one market while in another you may need to set up a joint venture
and in another you may well license your manufacturing.
Direct Exporting
Q3.
Write a note on ‘Globalization’.
10 marks(350-400 words)
Answer : The term
"globalization" has acquired considerable emotive force. Some view it
as process that is beneficial – a key to future world economic development –
and also inevitable and irreversible. Others regard it with hostility, even
fear, believing that it increases inequality within and between nations,
threatens employment and living standards and thwarts social progress. This
brief offers an overview of some aspects of globalization and aims to identify
ways in which countries can tap the gains of this process, while
Q4. What
does FDI stand for? Why do MNCs opt for FDI to enter international market?
10 marks(350-400 words)
Answer : FDI
stands for Foreign Direct Investment. New MNCs do not pop up randomly in
foreign nations. It is the result of conscious planning by corporate managers.
Investment flows from regions of low anticipated profits to those of high
returns. When Unincorporated in one country, invests in another country, it is
said that the FDI has flowed into the other country from some foreign origin.
The
main reasons for MNCs to opt for FDI to enter
Q5. What
is the need to understand cultural differences? Explain Hofstadter’s cultural
dimensions.
10
marks(350-400 words)
Answer :
Understanding differences in culture
If exporting to a new market you need to be aware of cultural differences
between yourself and your international business partners. Familiarity with
customs and etiquette ranging from business methods, dress and diet to history
and religious customs will improve your chance of success.
Q6. Write
short notes on:
a)
Ethnocentric approach
Answer : When a company follows the strategy of choosing only from
the citizens of the parent country to work in host nations, it is called an
ethnocentric approach. Normally, higher-level foreign positions are filled with
expatriate employees from the parent country. The general rationale behind the
ethnocentric approach is that the staff from the parent country would represent
the interests of the headquarters effectively and link well with the parent
country. The recruitment process in this method involves four stages:
self-selection
b)
Polycentric approach
5 + 5 = 10 Marks(200 - 250 words Each
Answer : When a company
adopts the strategy of limiting recruitment to the nationals of the host
country (local people), it is called a polycentric approach. The purpose of
adopting this approach is to reduce the cost of foreign operations gradually.
Even those organizations which initially adopt the ethnocentric approach may
eventually switch over to the polycentric approach. The primary purpose of
handing over the management to the local
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