BB0027– Cross Cultural Aspects of Business-

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yupWinter/Nov 2012

Bachelor of Business Administration-BBA Semester 6

BB0027– Cross Cultural Aspects of Business- 4 Credits

Chodo

Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 What is culture? Discuss the characteristics of culture. [10]

Answer : The concept of Culture is about as old as civilization. The word culture is derived from the Latin word “cultura” which relates to cult or worship. In its broadest sense the term refers to the result of human interaction. It comprises the entire set of social norms and responses that condition people’s behaviour; it is acquired and inculcated, a set of rules and behaviour patterns that an individual learns but does not inherit at birth. It enables people to make sense of their world. It is the complex whole that includes knowledge, belief, art, morals, law, custom and other capabilities acquired by a person as a member of society In

Q.2 Discuss Universalism Vs Particularism [10]

Answer : Universalism vs. Particularism.

The universalist, or rule-based, approach is roughly: "What is good and right can be defined and ALWAYS applies."  In particularist cultures, far greater attention is given to the obligations of relationships and unique circumstances.   Take the case of trying to cross the street at the red light.  In a very rule-based society like the U.S., you will still be frowned at even if there is no traffic.  It tends to imply equality in the sense that

Q.3 Explain the Organizational characteristics of MNC’s [10]

Answer : Today’s MNCs are faced with fast and technologically-influenced changes in global markets. Optimizing global efficiencies, national responsiveness, and worldwide learning all required MNCs to find new strategic orientations and changes in organizational capabilities. International markets are complex and volatile, requiring management to find new ways of efficiently meeting rapid changes.

Many MNCs such as Dow Chemical and Citibank tried different operational management structures, such as the “Global Matrix” popular in the ‘80’s. This model prescribed MNCs manage their international operations through an international division at the early stage of foreign expansion, which both foreign sales and the diversity of

Q.4 What is the importance of different group membership [10]

Answer : People from diverse backgrounds come together to form groups in business and personal settings. Whether you own a small business, are employed by a company, volunteer at a non-profit or are a member of a professional organization, working in a group is inevitable. Group work, whether it is a team of two or a team of 20, is important in solving problems and accomplishing tasks.

Delegate Tasks

Working in a group allows members to share responsibilities, rather than the brunt of the work falling in the hands of one person. Instead, group members can delegate tasks to individuals who possess the knowledge, skills and abilities necessary to

Q.5 Given below is some information about the communication pattern followed in

multimode a financial corporation.

·         The information is transmitted from Manager to subordinate. It is mostly for

operational purposes.

Identify the nature of communication and make suggestions for improving such

communication. [10]

Answer : In an organization communication occurs between members of different hierarchical positions. Superior-subordinate communication refers to the interactions between organizational leaders and their subordinates and how they work together to achieve personal and organizational goals[1] Satisfactory upward and downward communication is essential for a successful organization because it closes the gap between superior and subordinates by increasing the levels of trust, support, and the frequency of their interactions.

suggestions for improving Superior-subordinate

Q.6 Mr Thomas works for a UK based Software Company. The company decides to expand

its business in India. What all aspects Mr Thomas needs to consider for doing business in

India.[10]

Answer : DOING BUSINESS IN INDIA

In such a richly diverse and complex country as India it is difficult to impart generic conclusions that can be used by those doing business there. Regionalism, religion, language and caste are all factors that need to be taken into account when doing business in India. Behaviour, etiquette and approach are all modified depending on whom you are addressing and the context in which they are being addressed.  

However, most of those doing business in India will do so in cities such as Delhi, Mumbai, Bangalore and Hyderabad and with a particular socio-

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