SUBJECT :Business Strategy

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SUBJECT :Business Strategy

Total Marks: 80

N. B.: 1)Attempt any Four Questions

2)All questions carries equal marks.

Question. 1.Describe four processes SECI through which knowledge is converted from one form to another.

Answer:Arguably the most important contributor to this subject has been IkujiroNonaka. He worked extensively with the concepts of explicit knowledge and tacit knowledge, and drew attention to the way Western firms tend to focus too much on the former. This sentiment has since been echoed throughout organisational learning and knowledge management (KM) literature.

Nonaka and Takeuchi introduced the SECI model which has become the cornerstone of knowledge creation and transfer theory. They proposed four ways t

Question.2. Write down the steps of activating Strategies with special reference to Hindustan Unilever Ltd.

Answer:Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL as of March 2015 and is the holding company of HUL. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

HUL was established in 1933 as Lever Brothers and, in 1956, became known as Hindustan Lever Limited, as a result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and employs over 16,000 workers, whilst also indirectly helping to facilitate the employment of

Question.3. What is the VRIO frame work?

Answer:VRIO is a business analysis framework that forms part of a firm's larger strategic scheme. The basic strategic process that any firm goes through begins with a vision statement, and continues on through objectives, internal & external analysis, strategic choices (both business-level and corporate-level), and strategic implementation. The firm will hope that this process results in a competitive advantage in the marketplace they operate in.

VRIO falls into the internal analysis step of these procedures, but is used as a framework in evaluating just about all resources and capabilities of a firm, regardless of what phase of the strategic model it falls under.

Question.4. What is focus of control in headquarter level control strategy?

Answer:The corporate business strategy may also set down a small number of other factors that the divisions, or strategic business units as they may sometimes be called. These might include guidance on market definition, including geographic scope. For example the subsidiaries of a multinational bank may be defined by the country in which they operate. In this case the corporate business strategy would set profit targets for each country bank. The corporate strategy would yield to the country banks as to the strategies they pursue in generating these

Question.5. Give any two examples of Conglomerate Diversification.

Answer:Conglomerate diversification is growth strategy that involves adding new products or services that are significantly different from the organization's present products or services. Conglomerat diversification occurs when the firm diversifies into an area(s) totally unrelated to the organization current business.

Most conglomerate diversifications are based on the rationale that expansion into unrelated industries has a very attractive potential:

Question.6. Discuss how a development in a corporationssocietal environment can affect the corporations through its task environment.

Answer:Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship or responsible business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and national or international norms. With some models, a firm's implementation of CSR goes beyond compliance and engages in "actions that appear to further some social good, beyond the interests of the firm and that which is required by law." The aim is to increase long-term profits and shareholder trust through positive public relations and high ethical standards to reduce business and

Question.7. Explain different types of industrial diversification

Answer:Diversification is a strategic approach adopting different forms. Depending on the applied criteria, there are different classifications.

Depending on the direction of company diversification, the different types are:

Horizontal Diversification acquiring or developing new products or offering new services that could appeal to the company´s current customer groups. In this case the company relies on sales and technological relations to the existing product lines. For

Question.8. List advantages & disadvantages of different modes entry.

Answer:Foreign market entry modes (Participation strategy) differ in degree of risk they present, the control and commitment of resources they require and the return on investment they promise.There are two major types of entry modes: equity and non-equity modes. The non-equity modes category includes export and contractual agreements. The equity modes category includes: joint venture and wholly owned subsidiaries.

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