IB0011– International Marketing

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ASSIGNMENT

DRIVE	SPRING 2016
PROGRAM	MBADS – (SEM 3/SEM 5) / MBAN2 / MBAFLEX – (SEM 3) / PGDIB – (SEM 1)
SUBJECT CODE & NAME	IB0011– International Marketing
BK ID	B1199
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Discuss the concept of international marketing. How is international marketing difference from domestic marketing?

Answer:International marketing or global marketing refers to marketing executed by transatlantic companies or across national borders. This strategy uses an extension of the techniques used in the main country of the company. According to the American Marketing Association the "international marketing is a multinational process of planning and executing the conception, put price, promotion and distribution of ideas, goods and services to create exchanges

Question.2. Explain Hofstede’s cultural dimension. Discuss the main elements of culture with examples

Answer:Hofstede's cultural dimensions theory is a framework for cross-cultural communication, developed by Geert Hofstede. It describes the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis.

Hofstede developed his original model as a result of using factor analysis to examine the results of a world-wide survey of employee values by IBM between 1967 and 1973. It has been refined since. The original theory proposed four dimensions along which cultural values could be analyzed:

Question.3. Define international marketing research approach? Discuss the international research process.

Answer:International Market Research is a particular discipline of Market Research, focusing on certain geographical areas.

International Market Research is concerned with consumer goods, but also with any resource or service within a value chain which will be commercially utilised or further processed – which is the area of industrial goods and B2B-Marketing.

International market research projects may have various

Question.4. Discuss the various steps in the process of product development. Describe international product life cycle.

Answer:Product Life Cycle Stages:As consumers, we buy millions of products every year. And just like us, these products have a life cycle. Older, long-established products eventually become less popular, while in contrast, the demand for new, more modern goods usually increases quite rapidly after they are launched.

Because most companies understand the different product life cycle stages, and that the products they sell all have a limited lifespan, the majority of them will invest heavily in new product development in order to make sure that their businesses continue to grow.

Product Life Cycle Stages Explained

The product life

Question.5. Write short notes on:

a) export documentation

Answer:If you are an exporter, you would have already set up an Export company by following necessary government rules and regulations. By choosing your export product, you would have sent export samples to your international buyer if required and got approved. After necessary communication with your overseas buyer on terms of payment and terms of delivery, you arrange to issue proforma invoice, in turn you receive export order followed by purchase order from your overseas buyer. The terms of payment for your export contract could be advance payment, Documents against Acceptance DA

Question.6. Define ethical problems in international Marketing? Explain the 4ps of international marketing?

Answer:The Ninja Corporation's business has increased dramatically each year. They are under enormous pressure to keep their stockholders happy. The results of the company's yearly board meeting showed that in order for them to keep growing at such a fast pace, they will need to expand to international markets. Ninja Corp.'s martial arts products are very popular (especially their bandanas), and the company believes Canada, Europe, and India should be considered for the expansion. The traditional marketing mix, consisting of product, place, price, and promotion, will have to be tweaked in many ways in order to reach international markets.

The First Steps: In order to create an

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