Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call
us at : 08263069601
AEREN
FOUNDATION’S Maharashtra Govt. Reg.
No.: F-11724
SUBJECT : Marketing Management
Total Marks: 80
N. B.: 1)Attempt any Four Questions
2)All questions carries equal marks.
Question.1.
Give the Classification of Products and state Product Line Decisions?
Answer:Each product line consists of
product items, which should be evaluated. First, product-line managers must
know the sales and profits of each item in the line. Second, they must know how
their product line compares with competitors' product lines in the same markets.
This provides information needed for making several product-line decisions.
One
of the major issues facing product line
Question.2.
What are various ways to classify the service market?
Answer:In order to be able to make a
clear and relevant classification of services, we would first need to
understand the concept of the word itself. Services usually refer to processes
and not physical products. Some services may include people whereas other services
(like online services) may including objects which are managed by people.
Examples
of services which include people can be a hair salon, education, theater,
restaurants, public transportation. On the other hand services that include
objects include repairs and maintenance, dry cleaning, banking, legal services,
insurance, etc.
Question.3.
Define marketing channel. And explain various types of marketing channels?
Answer:A marketing channel is a set of
practices or activities necessary to transfer the ownership of goods from the
point of production to the point of consumption. It is the way products and
services get to the end-user, the consumer; and is also known as a distribution
channel. A marketing channel is a useful tool for management, and is crucial to
creating an effective and well-planned marketing strategy.
Question.4.
What are problems and constraints in Rural Marketing?
Answer:Twelve problems faced in rural
marketing are as follows:
1. Deprived people and deprived markets: The
number of people below the poverty line has not decreased in any appreciable
manner. Thus, poor people and consequently underdeveloped markets characterize
rural markets. A vast majority of rural people is tradition bound, and they
also face problems such as inconsistent electrical power, scarce infrastructure
and unreliable telephone system, and politico-business associations that hinder
development efforts.
2. Lack of communication facilities: Even
today, most
Question.5.
What is market segmentation and Basis of Market Segmentation?
Answer:Segmentation refers to a process
of bifurcating or dividing a large unit into various small units which have
more or less similar or related characteristics.
Market Segmentation
·
Market segmentation is a marketing concept which
divides the complete market set up into smaller subsets comprising of consumers
with a similar taste, demand and preference.
·
A market segment is a small unit within a large
market comprising of like minded individuals.
·
One market segment is totally distinct from the
other segment.
·
A market segment comprises of individuals who
think on the same lines and have similar interests.
Question.6.
How marketing Research and Distribution Management is done in Rural Markets?
Answer:Rural markets, as part of any
economy, have untouched potential. There are several difficulties confronting
the effort to fully explore rural markets. The concept of rural markets in
India is still in evolving shape, and the sector poses a variety of challenges.
Distribution costs and non-availability of retail outlets are major problems
faced by the marketers. The success of a brand in the Indian rural market is as
unpredictable as rain. Many brands, which should have been successful, have
failed miserably. This is because most firms try to extend marketing plans that
they use in urban areas to the rural markets. The unique consumption
Question.7.
State the Market Segmentation process and criteria for effective market
Segmentation?
Answer:A market segment consists of
individuals who have similar choices, interests and preferences. They generally
think on the same lines and are inclined towards similar products. Once the
organizations decide on their target market, they can easily formulate
strategies and plans to make their brands popular amongst the consumers.
Steps in Market Segmentation
Identify the target market: The first
and foremost
Question.8.
What is Matrix Organization and what are advantages and disadvantages?
Answer:A matrix organizational
structure is a company structure in which the reporting relationships are set
up as a grid, or matrix, rather than in the traditional hierarchy. In other
words, employees have dual reporting relationships - generally to both a functional
manager and a product manager.
Example
In
the 1970s, Philips, a Dutch multinational electronics company, set up matrix
management with its managers reporting to both a geographical
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call
us at : 08263069601
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.