MI0036 – BUSINESS INTELLIGENCE TOOLS

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ASSIGNMENT

DRIVE	SPRING 2016
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	III
SUBJECT CODE & NAME	MI0036 – BUSINESS INTELLIGENCE TOOLS
BK ID	B2043
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Define Business Intelligence (BI). Explain the uses of BI in contemporary organisations.

Answer: Business intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information to help corporate executives, business managers and other end users make more informed business decisions. BI encompasses a variety of tools, applications and methodologies that enable organizations to collect data from internal systems and external sources, prepare it for analysis, develop and run queries against the data, and create reports, dashboards and data visualizations to make the analytical results available to corporate decision makers as well as operational workers.

The potential benefits of business intelligence

Question.2. a. Discuss the contribution of business analytics in strategy management.

Answer:Companies have to adapt to customers’ new preferences or, better still, anticipate them. A company’s strategy must express this will to meet customer expectations. Understanding customer behaviour is essential for doing this, and

b. How is CRM linked to business intelligence?

Answer:CRM integration is a major challenge for organizations of all sizes. In this new series, SearchCRM.com will explore best practices for integration between CRM and other systems. If you have suggestions or comments about this series, please contact us at editor@searchcrm.com.

Don't miss the other installments in this

Question.3. Explain the data mining process in detail.

Answer:Data mining is an interdisciplinary subfield of computer science. It is the computational process of discovering patterns in large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics, and database systems. The overall goal of the data mining process is to extract information from a data set and transform it into an understandable structure for further use. Aside from the raw analysis step, it involves database and data management aspects, data pre-processing, model

Question.4. Briefly explain the 7 Ps of marketing mix

Answer:Marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. One example of this evolution has been the fundamental changes to the basic Marketing mix. Where once there were 4 P’s to explain the mix, nowadays it is more commonly accepted that a more developed 7 P’s adds a much needed additional layer of depth to the Marketing Mix with some theorists going even going further.

Question.5. What are the main features of a financial reporting system?

Answer:The financial system plays a vital role in supporting sustainable economic growth and meeting the financial needs of Australians. It does this by facilitating funding, liquidity and price discovery, while also providing effective risk management, payment and some monitoring services.

The Inquiry believes the financial system achieves this most effectively when it operates in an efficient and resilient manner and treats participants fairly. This occurs when participants fulfil their roles and responsibilities in a way that engenders confidence and trust in the system.

The financial industry makes a considerable

Question.6. Define big data. Briefly explain the different types and elements of big data.

Answer:Big data is a term that can be applied to some very specific characteristics in terms of scale and analysis of data. And it’s not necessarily going to be the preserve of very large companies such as Facebook and Google.

Relatively small organisations can get business value and insight from analysis of their data sets.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

or

call us at : 08263069601