BBA 501 & PRODUCTION AND OPERATIONS MANAGEMENT

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ASSIGNMENT

DRIVE	SPRING 2016
PROGRAM	BBA
SEMESTER	V
SUBJECT CODE & NAME	BBA 501 & PRODUCTION AND OPERATIONS MANAGEMENT
BK ID	B1849
CREDIT & MARKS	4 CREDITS & 60 MARKS

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Write short notes on:

a. Production Process

Answer:The production process is concerned with transforming a range of inputs into those outputs that are required by the market.

This involves two main sets of resources - the transforming resources, and the transformed resources.

b. Manufacturing and Non-Manufacturing Operations

Answer:Manufacturing businesses have costs associated with manufacturing and nonmanufacturing business functions. These costs are directly apportioned to the direct versus indirect costs associated with producing a product. There are three major categories of manufacturing costs consisting of direct labor, direct material,

c. Operations Strategy

Answer:Operations strategy is the collective concrete actions chosen, mandated, or stimulated by corporate strategy.

Question.2. Explain following Qualitative Techniques of Forecasting

a. Grass roots method

Answer:Grassroots marketing, sometimes known as guerilla marketing, starts from the ground up. Instead of launching a message you hope will appeal to many people, you target your efforts to a small group and hope the group will spread your message to a much larger audience. Grassroots

Question.3. Define the characteristics of Product.

Elaborate various steps involve in Product selection and development.

Answer:Product Characteristic can be defined to complete the definition of a product using variants.

Product Characteristics are attributes that can be added to the product definition to extend the description of each product.Examples of Characteristics are Size, Color, Quality, Shape or Weight. These characteristics can be used later to filter or search products.

Question.4. Case Study

Operations Strategy of Operations Technology

India’s electronics industry has been witnessing a steady growth but its manufacturing aspect has felt the effect of importing cheap component and units from other markets. The Union ministry has realized the importance of establishing an organized and effective manufacturing set-up, which is why there

Discussion Questions:

1. What has been the growth trend of the electronics industry?

Answer:The electronics sector is typically divided between consumer electronics, electric utilities and general electronics.

2. Describe the role of operational strategy in the case referred to.

Answer:An operations strategy is not synonymous with a corporate strategy.  The key difference is that the operations strategy

Question.5. Elaborate Supply Chain Management (SCM). Illustrate its Objectives.

Answer:Supply chain management (SCM) is the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer. Supply chain management involves coordinating and integrating these flows both within and among companies. It is said that the

Question.6. Elaborate Advantages and disadvantages of Product and Process layouts.

Answer:In manufacturing, facility layout consists of configuring the plant site with lines, buildings, major facilities, work areas, aisles, and other pertinent features such as department boundaries. While facility layout for services may be similar to that for manufacturing, it also may be somewhat different—as is the case with offices,

PROCESS LAYOUT

Process layouts are found primarily in job shops, or firms that produce customized, low-volume products that may require different processing requirements and sequences of operations. Process layouts are facility configurations in

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