MK0017 –E-Marketing

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ASSIGNMENT

DRIVE	SPRING 2016
PROGRAM	Master of Business Administration- MBA
SEMESTER	4
SUBJECT CODE & NAME	MK0017 –E-Marketing
BK ID	B1810
Credit & Marks	4 CREDIT, 60 MARKS

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Explain the collaborative Click-and-Brick model.

Answer:Bricks and clicks is a jargon term for a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips (physical catalogs). Additionally, many will also offer telephone ordering and mobile phone apps, or at least provide telephone sales support. The advent of mobile web has made businesses operating bricks and clicks businesses especially popular, because it means customers can do tasks like shopping when they have spare time and do not have to be at a computer. Many of these users prefer to use mobile shopping sites.

A popular example of the bricks and clicks model is

Question.2. Explain the factors that influence e-consumer’s buying behavior.

Answer:I. Cultural factors: Cultural factors are coming from the different components related to culture or cultural environment from which the consumer belongs.

Culture and societal environment:Culture is crucial when it comes to understanding the needs and behaviors of an individual. Throughout his existence, an individual will be influenced by his family, his friends, his cultural environment or society that will “

Question.3. Explain the advertising media commonly used by businesses to implement their emarketingplans.

Answer:First, here's something that is fast becoming the most fundamental aspects of marketing to get right, especially if you want to build a truly sustainable high quality organisation (of any size) in the modern age:

Ensure the ethics and philosophy of your organisation are good and sound. This might seem a bit tangential to marketing and business, and rather difficult to measure, nevertheless...

Price is no longer the king, if it ever was. Value no longer rules,

Question.4. What is affiliate marketing?

Answer:Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Question.5. Briefly explain copyright & trademark.

Answer:Trademark and copyright registrations are both issued by the federal government and protect two distinct types of intellectual property. Here are some key differences:

A Trademark protects names, terms and symbols that are used to identify the source of goods and/or services on the market. In other words, a trademark lets the consumer distinguish one company's offerings from another's. Trademarks include brand names such as "Coca-Cola" and images such as Nike's famous "swoosh." As the owner

Question.6. Write short notes on:

a) Blogs

Answer:A blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). Until 2009, blogs were usually the work of a single individual[citation needed], occasionally of a

b) Classified advertising

Answer:Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread. According to William A. Cohen, classified ads will bring "a greater return on your investment", dollar for dollar, than investments in display advertising, direct mail, or other media.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

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