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Case Study Project
Total Marks: 100
Elective – Sales Management
If you are the owner of a Jewellery shop, what sales contest will you
undertake for selling your product offering incentives in the form of prices or
awards or campaign for contest prizes such as cash awards, merchandise prizes,
travel or privilege awards?
Answer:Sales management is a business discipline which is focused
on the practical application of sales techniques and the management of a firm's
sales operations. It is an important business function as net sales through the
sale of products and services and resulting profit drive most commercial
business. These are also typically the goals and performance indicators of
sales management. Sales manager is the
typical title of someone whose role is sales management. The role typically
involves talent development and leadership.
A trade sales promotion is
targeted at
POINT-OF-PURCHASE (POP) DISPLAYS: Manufacturers provide
point-of-purchase (POP) display units free to retailers in order to promote a
particular brand or group of products. The forms of POP displays include
special racks, display cartons, banners, signs,
TRADE SHOWS: Thousands of manufacturers display
PUSH MONEY: Similarly, push money (PM)—also known as spiffs—
DEAL LOADERS: A deal loader is
TRADE DEALS: Trade deals are special price concessions superseding,
for a limited time, the normal purchasing discounts given to the trade. Trade
deals include
Dear
students get fully solved assignments
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us at : 08263069601
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mailing. Call in emergency )
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