Consumer Behaviour - KSOU

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

II. Consumer Behaviour

Q1) Explain the applications of Consumer Behaviour in Marketing.

Answer: Applications of Consumer Behaviour in Marketing:

·         The most obvious is for marketing strategy- for making better marketing campaigns. For example, by understanding that consumers are more receptive to food advertising when they are hungry, we learn to schedule snack advertisements late in the afternoon. By understanding that new products are usually initially adopted by a few consumers and only spread later, and then only gradually, to the rest of the population, we learn that (1) companies that introduce new products must be well financed so that they can stay afloat until their products become a commercial success and (2) it is important to please initial customers, since they will in turn influence many subsequent customers’ brand choices.

·         A second application is public policy. In

Q2 a) Explain the various stages in the Buyer Decision Process.

Answer: Buying Decision Process that guide shoppers in their decision and purchase process when buying a product.

I. Need recognition / Problem recognition :

The need recognition is the first and most important step in the buying process. If there is no need, there is no purchase. This recognition happens when there is a lag between the consumer’s actual situation and the ideal and desired one.

b) Explain the Marketing Research Procedure.

Answer: The market research process is a systematic methodology for informing business decisions.  The figure below breaks the process down into six steps:

Step 1: Define the Objective & Your “Problem”: Perhaps the most important step in the market research process is defining the goals of the project.  At the core of this is understanding the root question that needs to be informed by market research.  There is typically a key business problem (or opportunity) that needs to be acted upon, but there is a lack of information to make that decision comfortably; the job of a market researcher is to inform that decision with solid data. 

Q3) Explain the Traditional approach of Consumer Behaviour Research.

Answer: One of the toughest, yet most important, aspects of marketing is understanding why consumers make decisions. Why does a soccer mom drive an SUV instead of a mini-van? Why does a teenager drink Coke instead of Pepsi? In these examples, product features rarely drive consumer choice. Consumer decision making goes much deeper than that. Marketers need to know what moves consumers at an emotional level in order to create a persuasive message.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601