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Business Communication
Dec 2025 Examination
Q1. A consumer goods
company, is launching a new line of organic cleaning products. The marketing
team, led by a new manager, has developed a campaign that focuses solely on the
superior cleaning power of the products. The campaign copy is dense with
technical details about the proprietary formula. A focus group, however,
revealed that the target audience is primarily motivated by environmental
sustainability and health benefits, not just cleaning effectiveness. The
feedback also highlighted that the language was too formal and lacked an
emotional connection. What specific adjustments should Sarah's team make to
their persuasive messaging strategy to better align with the audience's
motivations and achieve a successful product launch? (10 Marks)
Q2(A) A manager at a
software company must inform a long-time employee that their performance is
consistently below expectations, and a formal performance improvement plan is
being initiated. The manager's goal is to ensure the employee understands the
seriousness of the situation while maintaining a professional relationship.What
is the primary purpose of a negative performance review in this scenario? (5
Marks)
Q2(B) Larsen &
Toubro (L&T) is a multinational conglomerate with a significant digital
presence, using various platforms for internal and external communication.
L&T's communication strategy includes internal podcasts for employee
training, interactive dashboards on their website for stakeholder engagement,
and real-time messaging apps for project teams. This approach allows them to
streamline processes and maintain a cohesive brand identity across different
channels and audiences.
Based on the caselet,
identify and explain two ways L&T leverages digital communication to
enhance business practices, citing specific examples from the text. (5 Marks)
Dear students, get fully
solved assignments by professionals
Do send your query at :
or call us at :
08263069601
(Plagiarism proofed
assignments available with 100% surety and refund)
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