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Indian Foreign Trade
December 2023 Examination
Scenario:
Indian agriculture produce Start-up Company called
Bharat Agro Tech (BAT) in collaboration
with Israeli agriculture
Tech Company having
their agreement for Technology transfer with one-time
payment for technology transfer.
BAT has 500 acres of land on 30 years lease in Nasik,
Maharashtra. They have built in situ fresh agriculture produce Cleaning,
Packing Cold store unit. They grow fresh vegetables like Red Onion, Cucumber,
Carrot, Beetroot, Moringa, and Green Pepper in 200 acres land and 250 acres
they grow fruits like Grapes (All varieties), Papaya and Pomegranate. In the
remaining 50 acres they grow different varieties of Roses. They are having all
the experts from the field of agriculture and Horticulture from India and Agro
technology from Israel. Their agriculture produce is 100% Organic and for that
they have certificate also. BAT is 100% export oriented Start-up Company, their
focus is on exporting to GCC countries like Saudi Arabia, UAE, Oman, Qatar,
Kuwait.
Q1. You can take any one country from above mentioned
countries, discuss how you will move forward in finding market profile of
identified market. You need to discuss on regulatory requirements of the target
market, market survey (secondary) major non-tariff barrier and competition. (10 Marks)
Ans 1.
Introduction
The
globalization era has brought a surge in trade opportunities for businesses
across borders. Bharat Agro Tech (BAT), a promising start-up anchored in
India's fertile lands, has embarked on a mission to tap into the lucrative
market of the Gulf Cooperation Council (GCC) countries. The amalgamation of
organic farming with cutting-edge Israeli agro technology offers BAT a
competitive edge. Given the impressive array of products - from vegetables and
fruits to exquisite roses - BAT is poised to meet diverse demands. Targeting
the GCC, particularly when organic
Q2. Please discuss on logistics, which is very
important to ensure the product will be shipped on priority by air/sea. (10
Marks)
Ans 2.
Introduction
In the realm
of global trade, particularly for an export-oriented enterprise like Bharat
Agro Tech (BAT), logistics doesn't just play a pivotal role – it often
determines the success of the entire venture. Shipping agricultural produce,
which includes perishables, demands a seamless, swift, and efficient logistics
strategy. The choice between air and sea transportation, along with the
inherent intricacies of each mode, significantly influences the freshness and
quality of the products upon arrival, and subsequently, the brand's reputation
in foreign markets. Ensuring priority in shipping is not solely about speed but
encompasses a gamut of
Q3 a) You need to discuss what are the benefits BAT
will get it from the State & Central government keeping in mind it is 100%
export oriented start-up company. (5
Marks)
Ans 3a.
Introduction
Bharat Agro
Tech (BAT) is poised to represent India's prowess in agricultural exports,
collaborating with international entities and targeting global markets. Given
its stature as a 100% export-oriented start-up, BAT stands to gain numerous
benefits from both the State and Central governments. These advantages are
designed to bolster export capabilities, ensure competitive standing in
international markets, and encourage more enterprises to tread the
b) What is your suggestion for BAT for marketing of
their produce overseas? Do you recommend them to develop a good brand name for
their products explain briefly? (5
Marks)
Ans 3b.
Introduction
Bharat Agro
Tech (BAT) stands at the intersection of India's rich agricultural legacy and
advanced agro-technology, offering products that hold immense promise for
international markets. To fully realize this potential, strategic marketing is
pivotal. One central aspect of this strategy is the creation and promotion of a
strong brand identity, which could drastically
Dear students, get fully solved assignments by professionals
Do send your query at :
or call us at : 08263069601
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proofed assignments available with 100% surety and refund)
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