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NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: Strategic Management
Internal Assignment
Applicable for June 2021 Examination
1.
You have been
appointed as a Strategy Consultant to an Italian Luxury Sports Car
manufacturing brand namely “Pagani Huayra” wanting to enter India. Which one of
Porter’s Generic Strategies would you choose to be operational in India &
explain the reasons in detail behind your choice of strategy? Once the strategy
has been chosen,
NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable
for June 2021 Examination
explain the categories of customers you would target alongwith
the price points?
(10 Marks)
2. Kikkoman, a Japanese soy
sauce manufacturer wishes to enter India. Conduct a PESTLE analysis for
Kikkoman in India & suggest whether Kikkoman should enter India or
otherwise. (10 Marks)
3.
You are the
Chairman of a French FMCG company in India by the name of “FrenchShine”. You
are operating in the “Soaps & Detergents” category & are facing tough
rivals like HUL, Nirma & P&G. You have been operating in India since
2016. During 2020, there has been a steady decline in your revenues &
profitability. Your market share has also fallen from 6% to 2.5% during 2020.
Your competitors are eating into your market share slowly & steadily during
Covid-19 pandemic times.
a. What turnaround
strategies can you
suggest to arrest
the decline of
revenues &
profitability of your company? (5 Marks)
b.
In your opinion,
would it be considered appropriate to pursue a Strategic Alliance or a JV
Strategy or should “FrenchShine” go it alone in India? State your response with
appropriate justifications &
reasons. What would be the advantages & disadvantages of
such a strategy? (5 Marks)
Dear students, get latest Solved NMIMS assignments and
case study help by professionals.
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601
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