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NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: Business
Communication
Internal Assignment
Applicable for June 2021 Examination
Assignment Marks: 30
Instructions:
·
All Questions carry equal
marks.
·
All Questions are compulsory
·
All answers
to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant
exam-ples, illustrations as far as possible.
·
All answers to be written
individually. Discussion and group work is not advisable.
·
Students
are free to refer to any books/reference material/website/internet for
at-tempting their assignments, but are not allowed to copy the matter as it is
from the source of reference.
·
Students
should write the assignment in their own words. Copying of assignments from
other students is not allowed.
·
Students should
follow the following parameter for answering the assignment ques-tions.
For Theoretical Answer
Assessment Parameter |
Weight- |
|
age |
Introduction |
20% |
Concepts
and Application re- |
60% |
lated to the question |
|
Conclusion |
20% |
|
|
For Numerical Answer
Assessment Parameter |
Weight- |
|
age |
Understanding
and usage |
20% |
of the formula |
|
Procedure /
Steps |
50% |
|
|
Correct
Answer & Inter- |
30% |
pretation |
|
1.
You worked as an
intern at SuperEventz Event Management Solutions in the summer of 2018. You were
reporting to Maneka Sharma, the head of digital marketing for SuperEventz. You
are now applying for a job opportunity at Manendra & Manendra for
NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: Business
Communication
Internal Assignment
Applicable for June 2021 Examination
the position of Social Media Manager.
The HR department of Manendra & Manendra needs a letter of recommendation
as part of their hiring process. Write an email to Maneka Sharma requesting for
a recommendation. Use your creativity to make up any details you
need in order to craft an effective
message. (10 Marks)
2.
MaxPlus Cottons is
closing its Chennai manufacturing plant amidst a slow economic climate. Mahesh
Kumar, Chief Operating Officer needs to be the bearer of bad news. The silver
lining is that all employees will be redeployed to other plants, and there will
be no job cuts. Considering the nature of the news, Mahesh has decided to use
the indirect approach while writing the email. He is thinking of an effective
buffer to use in the
opening paragraph. What is a buffer? Explain any 5 types
of buffers, illustrate with
examples. (10 Marks)
3.a. Rewrite these sentences to
reflect your audience’s viewpoint or the “You” Attitude:
(5 Marks)
1. Your email order cannot be processed; we request that you use the order
form on our website instead.
2. We insist
that you always bring your credit card to the store.
3. We want to get rid of all our 15-inch LCD screens to make room in our
warehouse for the new 19-, 23-, and 35-inch monitors. Thus, we are offering a
25 percent discount on all sales of 15-inch models this week.
4. I am applying for the position of accounting intern in your office. I
feel my grades prove that I am bright and capable, and I think I can do a good
job for you.
5. As
requested, we are sending the refund for Rs.4500
NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: Business
Communication
Internal Assignment
Applicable for June 2021 Examination
3.b.
Revise the following sentences to be positive rather than negative: (5 Marks)
1. You have
not filled in every section of the questionnaire we sent you.
2. It’s
clear that you have not understood the question.
3. It is very obvious that you are doing everything you can to avoid your
responsibility for refunding all my costs.
4. You
failed to specify the colour of the blouse that you ordered.
5. You must understand that by using the water jet cleaner without reading
the instructions carefully means that you are very likely to damage the machine
or possibly cause injury to yourself through incorrect operation.
Dear students, get latest Solved NMIMS assignments and
case study help by professionals.
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601
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