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Bachelor of Business Administration (BBA) in Retailing IInd Year
ASSIGNMENTS
2020-2021
Second Year
ASSIGNMENTS – 2020-2021
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Course Code |
: |
BRL-006 |
Course Title |
: |
Buying and Merchandising - I |
Assignment Code |
: |
BRL-006/TMA/2020-2021 |
Coverage |
: |
All Blocks |
Attempt all the questions |
|
Maximum Marks: 100 |
|
|
(A) Short Answer Type Questions
1. |
Illustrate
with a suitable diagram bottom up and top down merchandise plannings. |
(10) |
2. |
What is
meant by "brand"? Explain brand management. |
(2+8) |
3. |
Explain
the concept of category life cycle. Describe strategies for its different |
(4+6) |
|
stages. |
|
4. |
What is
meant by gross margin return on inventory investment (GMROI)? How is |
(2+8) |
|
it
calculated? |
|
5. |
What
are the objectives of pricing? Describe factors affecting retail pricing. |
(2+8) |
6. |
Distinguish
between : |
(5+5) |
|
a) Skimming pricing and
penetration pricing |
|
|
b) Mark downs and discounts |
|
7. |
"The
product is the most important part of the retail mix". Elaborate. |
(10) |
(B) Essay Type Questions |
|
|
8. |
Discuss
different types of pricing methods in retail and their relevance. |
(15) |
9. |
Describe
various steps involved in vendor selection. |
(15) |
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TUTOR MARKED ASSIGNMENT
Course Code |
: |
BRL-007 |
Course Title |
: |
Store Operations - I |
Assignment Code |
: |
BRL-007/TMA/2020-2021 |
Coverage |
: |
All Blocks |
Attempt all the questions |
|
Maximum Marks: 100 |
|
|
(A) Short Answer Type Questions
1. a) |
What
are the strategies behind the stores? Explain with the help of suitable |
(5+5) |
b) |
example. |
|
What
are the different methods of compensation used in retail? |
|
2. a) How do customers evaluate
customer service quality? (5+5)
b)
In how many groups the assets can
be categorized based on usage. Also explain each of the usage categories in a
retail perspective
3. a) How
many types of customers exist? Explain each of them? |
(5+5) |
b)
“In store, design is proportionately related to
profitability”. Discuss
4. a) What
are the various support functions of management in retail stores? |
(5+5) |
b)
What are the different ways in
which to optimization of space availability is achieved?
5. a) |
Which
are the major sources of goods shrinkage in a store? Explain them |
(5+5) |
b) |
briefly. |
|
Explain
the purpose and benefits of Standard Operating Procedures. |
|
6. a) Define each of the transaction
driversand discuss their significance in retail. (5+5)
b)
What do you mean by promotion? Explain the various
types of promotion?
7. a) How do
you discriminate between conventional and contemporary retail |
(5+5) |
formats? |
|
b)
Explain the different methods of
calculating Return on Assets with a suitable example
(B)
Essay
Type Questions
8. |
What
are the ways of preventing thefts and frauds? Explain the philosophy behind |
(15) |
|
anti-theft
security systems. |
|
9. |
Define
space planning concept? State its various objectives? Discuss the process |
(15) |
|
one
must follow for well-defined space planning concept? |
|
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TUTOR MARKED ASSIGNMENT
Course Code |
: |
BRL-008 |
Course Title |
: |
HUMAN RESOURCES |
Assignment Code |
: |
BRL-008/TMA/2020-2021 |
Coverage |
: |
All Blocks |
Maximum Marks: 100
Attempt all the questions |
|
|
(A) Short Answer Type Questions |
|
|
1. |
Define
Human Resource Management. What are its core elements? Explain the |
(2+4+4) |
|
role of
HRM in Retailing. |
|
2. |
What is
meant by Manpower Planning? Discuss its Model in detail. |
(3+7) |
3. |
What is
meant by selection of an employee in a Retail Organisation? Describe its |
(4+6) |
|
importance
and steps involved in the selection process of an employee. |
|
4. |
Differentiate
between the following: |
(5+5) |
|
(a) Training and Development |
|
|
(b) Herzberg’s Theory and Need
Hierarchy Theory of Motivation |
|
5. |
Write
short notes on the following: |
(5+5) |
|
(a) Performance Appraisal |
|
|
(b) Human resource Information
System |
|
6. |
Define Job
Analysis. Explain the
significance of Job
analysis in retail |
(3+7) |
|
organisation. |
|
7. |
Discuss
the new trends in Recruitment. Differentiate between Recruitment and |
(3+7) |
|
Selection |
|
(B) Essay Type Questions |
|
|
8. |
Explain
the steps involved in Communication Process. Discuss the important |
(6+9) |
|
aspects
to make communication effective. |
|
9. |
What
are the main causes of grievances? Explain the procedure of redressal of |
(6+9) |
|
grievances
in detail. |
|
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TUTOR MARKED ASSIGNMENT
COURSE CODE |
: |
ECO-01 |
COURSE TITLE |
: |
BUSINESS ORGANISATION |
ASSIGNMENT CODE |
: |
ECO-01/TMA/2020-2021 |
COVERAGE |
: |
ALL BLOCKS |
|
|
Maximum Marks: 100 |
Attempt all the questions: |
|
|
1.
Describe essential features of
business. What are the main objectives of business?
2.
What are the requisites of an
ideal form of business organization? Compare briefly various forms of business
organizations.
(10+10)
(10+10)
3.
Describe various financial
institutions for assisting industrial enterprises
4.
What is the role of advertising
agencies in promoting business? Explain the factors that influence choice of
media.
5.
Write short notes on the following:
a)
Methods of raising capital
b)
Functions of wholesalers
c)
Role of commercial banks
d)
Stock Exchange
(20)
(5+15)
(4X5)
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TUTOR MARKED ASSIGNMENT
COURSE CODE |
: |
BCOA- 01 |
COURSE TITLE |
: |
Business Communication and
Entrepreneurship |
ASSIGNMENT CODE |
: |
BCOA- 01/TMA/2020-2021 |
COVERAGE |
: |
ALL BLOCKS |
Maximum Marks: 100
Attempt all the questions: |
|
|
1. |
Discuss
the various forms of a business letter and explain the structure |
(20) |
|
or layout
of business letter.
Write a letter
to XYZ enterprise, |
|
|
introducing
one of your new product or services. |
|
2. |
“Preparing
the business plan involves lot of effort in collecting |
(20) |
|
information
on the product, the process, the market, costs, prices and |
|
|
other
financial variables.” Elucidate. What is the need for business |
|
|
plan? |
|
3. |
a) What do you perceive as the
essential requirement to be an |
(10X2) |
|
entrepreneur? |
|
|
b) “The best way to identify the
business choice is to go for a SWOT |
|
|
analysis.”
Elucidate. |
|
4. |
a) Elucidate the essentials of a
good business letter. |
(10X2) |
b)
Write a memo to your fellow
employees, asking them to participate in the development of proposal.
5. Write
short notes on the following: |
(5X2) |
a)
Formal reports
b)
Sources of finance
6. Differentiate
between the following: |
(5X2) |
a)
Solicited proposal and Unsolicited proposal
b)
Entrepreneur and Administrator
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TUTOR MARKED ASSIGNMENT
COURSE CODE |
: |
AMK- 01 |
COURSE TITLE |
: |
MARKETING |
ASSIGNMENT CODE |
: |
AMK-01/TMA/2020-2021 |
COVERAGE |
: |
ALL BLOCKS |
Maximum Marks: 100
Attempt all the questions:
1. |
What is
marketing mix? Explain the components of marketing mix |
(20) |
|
|
with
examples. |
|
|
2. |
What is
market segmentation? Examine
the different basis
for |
(20) |
|
|
segmenting
market, particularly industrial market |
|
|
3. |
Write short notes on the following: |
(4X5) |
|
|
a) |
Product
innovation |
|
|
b) |
Product
life cycle |
|
|
c) |
Factors
influencing price of products and services |
|
|
d) Publicity |
|
|
4. |
Differentiate between the following: |
(4X5) |
|
|
a) |
Marketing
concept and Societal concept |
|
|
b) |
Consumer
markets and Organisational markets. |
|
|
c) |
Product
line and Product mix |
|
|
d) Direct channel and Indirect
channel of distribution |
|
|
5. |
Comment briefly on the following statement: |
(4X5) |
a)
The MRTP Act intends to control concentration of
economic power.
b)
Consumer behaviour is influenced by social factors
such as reference group, family, social roles, social status and opinion
leaders.
c)
A seller adopts product
diversification by adding a new product to the existing product line or product
mix.
d)
Every product introduced in the market may not
succeed.
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case study help by professionals.
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