BBR504 - VISUAL MERCHANDISE

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ASSIGNMENT

DRIVE FALL	2013
PROGRAM	BBA – RETAIL OPERATIONS
SUBJECT CODE & NAME	BBR504 - VISUAL MERCHANDISE
SEMESTER	5
BK ID	B1805
CREDITS	2
MARKS	30

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.1 What are the common challenges in visual merchandising? 

Ans : Challenges in visual merchandising :

A good visual merchandising show approach might result in increased sales, increased workforce efficiency and additionally reduced shrinkage which gradually cause increased profit. However, getting artistic merchandising right can feel a mammoth task for most wholesale organisation.The constant development of new products, scarcity of display space allocation and the constant change in consumer preference all add to the challenging environment for visual merchandisers. The dynamic characteristics of the target market is one of the greatest challenges that visual merchandisers face. The changing and volatility of consumer behaviour makes it increasingly difficult for them to maintain consistency. Visual merchandising is the activity

Q.2 What is a colour wheel and Explain the various types of lighting used in retail stores.

Ans : Concept of Colour wheel :

The colour (hue) wheel is a systematic arrangement of all the colors. There are many different versions of the colour wheel available depending on your needs. There are 6 basic breakdowns of the colour schemes ( and obviously there are many more categories

Q.3 Throw light on the grid layout of a store & What do you understand by forced-path layout?

Ans : Grid layout :

A well-planned retail store layout allows a retailer to maximize the sales for each square foot of the allocated selling space within the store. Store layouts generally show the size and location of each department, any permanent structures, fixture locations and customer traffic patterns.

Each floor plan and store layout will depend on the type of products sold, the building location and how much the business can afford to put into the overall store

Dear students get fully solved assignments

call us at : 08263069601 ,  or

Send your semester & Specialization name to our mail id :

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