QM0018 - Quality Development Methods

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Spring 2013

Master of Business Administration- MBA Semester 4

QM00 18 - Quality Development Methods - 4 Credits

(Book ID: B1351)

Assignment Set - 1 (60 Marks)

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1.a. Explain the stages of strategic quality management process.

Answer : Strategic quality management can be defined as a process of establishing long-range customer-focused goals and defining a strategic approach to meeting those goals. It defines quality as being driven by customer and environmental needs and looks to identify critical factors that will determine the survivability and competitiveness of a firm in the near future.

There are seven steps to strategic quality planning:

1.            Discover customer needs

b. Explain the Porter’s Five Forces model.5 +5 = 10 marks(200 - 250 words each)

Answer : Michael Porter provided a framework that models an industry as being influenced by five forces. These five forces are those competitive forces that shape every single industry and market. These forces help us to analyze everything from the intensity of competition to the profitability and attractiveness of an industry.

Five Forces Analysis helps the marketer to contrast a competitive environment. Five forces analysis looks at five key areas namely the threat of entry, the power of buyers, the power of suppliers, the threat of substitutes, and

Q2.Explain the six phases of Interactive Planning (IP).10 marks(350-400 words)

Answer : Interactive planning, as defined and disseminated on by Russell L. Ackoff, focuses on creating the future by designing a desirable present. Interactive planning is unlike other types of planning, such as reactive planning, inactive planning, and proactive planning.

If you are a sales manager who has just been assigned to a new sales territory, it is crucial that you act quickly to turn

Q3.Explain how creativity and innovation have brought major revolution in Indian scenario. Explain any three characteristics of a creative thinker. 10 marks(35(350-400 words)

Answer : Creativity is the nature of creating something new, either a new idea, concept or method. Innovation is using creativity to enhance performance of a process, person, team or organization.

Businesses, for-profit and nonprofits, are facing change like never before. Numerous driving forces to this change included a rapidly expanding marketplace (globalization), and increasing competition, diversity among consumers, and availability to new forms of technology. Creativity and innovation are often key to the

Q4.Explain the areas of value engineering.10 marks(350-400 words)

Answer : Areas around VE

After analyzing the history and basic concepts of VE, it becomes essential to understand the different areas of value engineering. There are 12 areas around Value Engineering. Let us study each area in detail:

•             Design Optimization: Classic value engineering systems are often described by excessively large number of variables. Hence, it becomes the responsibility of the designer to specify suitable and appropriate design effective value engineering systems. The area of design optimization of value engineering refers to the

Q5.Explain the key stages of benchmarking.10 marks(350-400 words)

Answer : What is benchmarking?

Benchmarking is the continuous search for an adaptation of significantly better practices that leads to superior performance by investigating the performance and practices of other organisations (benchmark partners). In addition, it can create a crisis to facilitate the change process.

Benchmarking goes

Q6.a. Elucidate the key features of Kaizen.

Answer : The word “Kai” refers to “change” and the word “Zen” means “good”. Thus, kaizen is a Japanese word meaning “improvement” or “change for the better” which refers to the beliefs or practices that focus upon the continuous improvement of various processes. Continuous Improvement Process, also termed as kaizen, is defined as a guiding principle that introduces small and minute changes in an operating business in order to enhance the eminence and competence of the process. This approach

b. Explain Just in Time and Kanab .5 +5 = 10 marks(200 - 250 words each)

Answer : Kanab System (Just-in-Time )

Just-in-Time (JIT) means to produce, deliver, or purchase

·         only the materials required,

·         only in the amounts required,

·         only when required.

If the JIT system is perfectly implemented, a perfect production system (low inventory, minimum labour, smallest work

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