MB0050 – Research Methodology

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Spring 2013

Master of Business Administration- MBA Semester 3

MB00 50 – Research Methodology - 4 Credits

(Book ID: B1700)

Assignment Set - 1 (60 Marks)

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1.Explain the steps involved in a research process.  10 marks(300 - 350 words)

Answer : Scientific research involves a systematic process that focuses on being objective and gathering a multitude of information for analysis so that the researcher can come to a conclusion. This process is used in all research and evaluation projects, regardless of the research method (scientific method of inquiry, evaluation research, or action research).

Step 1: Identify the Problem

Q2.What are descriptive research designs? Explain the different kinds of descriptive research designs.   10 marks(300 - 350 words)

Answer : Types of Descriptive Research

Descriptive research is commonly used in social sciences to study characteristics or phenomenons. Also known as statistical research, researchers look into the frequency, average or other qualitative methods to understand a subject being studied. It involves case studies, observation, survey and archival research. You can use descriptive research to find out the prevalence of an illness in a certain demographic area.

Q3.Explain the concepts of reliability, validity and sensitivity.  10 marks(300 - 350 words)

Answer : It is important to ensure that the instruments (for example, tests, questionnaires, etc.) used in program evaluation are as reliable, valid and sensitive as possible. According to Rossi et al. ,'a measure that is poorly chosen or poorly conceived can completely undermine the worth of an impact assessment by producing misleading estimates. Only if outcome measures are valid, reliable and appropriately sensitive can impact assessments be regarded as credible'.

Q4.Explain the questionnaire design process.  10 marks(300 - 350 words)

Answer : The steps preceding questionnaire design

Deciding on the information required

It should be noted that one does not start by writing questions. The first step is to decide 'what are the things one needs to know from the respondent in order to meet the survey's objectives?' These, as has been indicated in the opening chapter of this textbook, should appear in the research brief and the research proposal.

Define the target respondents

At the outset, the researcher must define the population about which he/she wishes to generalise from the sample data to be collected. For example, in marketing research, researchers often have to decide whether they

Q5.The procedure of testing hypothesis requires a researcher to adopt several steps. Describe in brief all such steps.   10 marks(300 - 350 words)

Answer : How to Conduct Hypothesis Tests

All hypothesis tests are conducted the same way. The researcher states a hypothesis to be tested, formulates an analysis plan, analyzes sample data according to the plan, and accepts or rejects the null hypothesis, based on results of the analysis.

State the hypotheses.

Q6.a. What are the different kinds of research reports available to the researcher?

Answer : There are several ways on how you can identify the kind of research papers. If you are considering the manner on how you analyze your researched data, the two types of research are quantitative research paper and qualitative. Meanwhile, if you are taking into account the type of voice you are using in discussing your information, the two fundamental kinds of research paper are informative paper and

argumentative research paper. Another way of

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