MH0056 – Public Relations & Marketing for Healthcare Organizations

Dear students get fully solved assignments

call us at :- 08263069601 

            or

mail us at  help.mbaassignments@gmail.com

Winter/ November 2012

Master of Business Administration in Health Care Services- MBA Semester 4

MH0056 – Public Relations & Marketing for Healthcare Organizations- 4 Credits

(Book ID: B1320)

Assignment Set -1 (60 marks)

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1. Elaborate the concept and significance of marketing healthcare.         10 marks(350-400 words)

Answer : Marketing of health-related products and services. Health care promoters are often nonprofits organizations or associations such as the National Cancer Institute or the American Heart Association, and their advertising message is typically produced and presented to consumers as a community service by agencies and the media

Q2. Discuss the current scenario of medical tourism in India.           10 marks(350-400 words)

Answer : These days it seems like every country in the world promotes itself as a haven for medical tourism. The reality is that in most cases they offer sub-standard facilities and limited skills/qualifications.

India has tens of thousands of skilled

Q3. What is marketing mix? Explain the four P’s of the marketing mix.     10 marks(350-400 words)

Answer : The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product,

Q4. SWOT analyse the hospital you are in and evaluate the same in the light of hospital service offered, from the customer’s point of view and write a report.          10 marks(350-400 words)

Answer : Strategic planning demands realistic and objective assessment. At least twice each year, use the SWOT analysis to discover key

Q5. List the different methods of qualitative and quantitative research. Explain the  unique features of each methodology.                                      10 marks(350-400 words)

Answer : Qualitative research is by definition exploratory, and it is used when we don’t know what to expect, to define the problem or develop an

Q6. Explain market segmentation.                                       10 marks(350-400 words)

Answer : Process of dividing the market according to similarities that exist among the various subgroups within the market. The similarities may be common characteristics or common needs and desires. Market segmentation comes about as a result of the observation that all potential users of a product are not alike, and that the same general appeal will not interest all prospects. There are four basic market segmentation strategies:

Dear students get fully solved assignments

call us at :- 08263069601 

            or

mail us at  help.mbaassignments@gmail.com