MB0039 – Business Communication

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Fall/August 2012

Master of Business Administration- MBA Semester 1

MB0039 – Business Communication - 4 Credits

(Book ID: B1624)

Assignment Set - 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q1. Explain briefly the characteristics of communication.

Answer :  Communication is the meaningful interaction with people in such a manner that the ideal that the ideal thought is same and getting the feedback also. Communication is commonly defined as "the exchange of thoughts, ideas, feelings, information, opinions, and knowledge". It also involves mutuality of understanding.

Definitions of Communication:

Q2. Name the communication channel to which teleconferencing, Email, and telephone

belong. Explain teleconferencing.

Answer : Two way, but not face-to-face channels .

Teleconferencing

Q3. “Informal communication network is not just for idle rumours and may be useful in many

ways.” Justify.

Answer : Another name for informal networks is the „grapevine‟. In this type of network,

information does not flow in a particular direction, as we have seen with formal networks. The information is also not passed on through official channels such as memos, notices or bulletin boards. The

Q4. Explain some of the approaches for handling customer complaints and listening to customers.

Answer :  I) Believe the customer

There is a saying that “The customer is the king.” Therefore it

is important to take the customers at their word, even though they may not be telling the truth,

rather than doubt what they are saying. Even if the customers‟ complaint may not be justified, it

is important to make an attempt to solve their problem.

Q5. Explain briefly the four steps of the review process.

Answer :  1. Review for strategy

 Review whether the document adheres to the design strategy. For example, whether objectives are accomplished, main idea is conveyed first or last, the technicalities‟ are defined as per target audience requirements, language style used is as per audience requirement, credibility is established, logical flow, etc.

2.

Q6. Explain the different delivery styles that speakers can select for their presentation.

Answer : I) Speaking impromptu

In this case, the speaker is called upon to say a few words without any warning or advance notice. Since there is little or no time given for preparation, it is suited for only expert speakers. Impromptu speeches must be brief, simple and direct, compared to prepared speeches.

ii) Speaking extemporaneously

Dear students get fully solved assignments

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Fall/August 2012

Master of Business Administration- MBA Semester 1

MB0039 – Business Communication - 4 Credits

(Book ID: B1624)

Assignment Set - 2 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q1. Explain the five steps of SQ3R techniques of reading.

Answer :  1. Survey

Survey refers to a quick glance through the title page, preface and chapter headings of a text. By surveying, you will be able to gauge the main ideas of the text. Besides,

the author’s name, date, place of publication and title page can give you an idea of the general

subject area

Q2. Write a note on the responsibilities of chairperson during a meeting.

Answer :  1. Opening the meeting

The manner in which the meeting is opened is important, as good opening will ensure that the rest of the meeting proceeds smoothly. Generally, when you open a meeting it is a best practice to sum up what has been stated in the agenda - including the goals, background information and expectations of the participants. It is also a good idea to provide an outline of how the meeting will proceed, as well as schedule of the

Q3. When you write a memo what language and writing style will you follow, explain.

Answer : As a memo is a short, informal report, the following points have to be remembered regarding the language and style that is used:

I) Be concise

Q4. As a job applicant, how will you prepare for an interview?

Answer : : Interview Preparation

An invitation for an interview shows that, on paper, you are the right person required by the organisation for the vacant position. In fact, it is estimated that 80% of candidates are rejected at the application stage so you are really more than three quarters of the way towards getting the job!

Q5. Explain the principles that you need to follow while using emails for business communication.

Answer :  I) Watch the content

e-mail messages are not always confidential and one can never be sure who will read them. The minute an e-mail message is sent, multiple copies are created on your own Personal Computer (PC) and server. At the same time, a copy is also created on therecipient‟s PC and server. There is no way of ensuring that the message will not be forwarded to others. Sometimes, e-mail messages can even be used as proof in court. Once a message is sent, a permanent record is created. Therefore, it is always wise to avoid writing anything negative or offensive in e-mails.

Q6. Select a company of your choice. Write a sales letter in the AIDA format to a prospective customer, persuading him/her to buy the company’s product.

Answer :

October

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