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Services Marketing
April 2023 Examination
1. You stay in a semi-urban setup
and near your house, services for senior citizens are extremely unreliable. How
will you plan your service offering? What are the challenges you will face
while creating your service offering?
(10 Marks)
Ans 1.
Introduction
A
semi-urban area can be defined as an area with a high population. It is less
established than the primary location of the city. It does not have different
solutions and needs to be extra-created. Though a semi-urban area has a
considerable population, it consists of robust frameworks and many services.
Typically, the cost of obtaining a piece of land in this area is relatively
high in contrast to the city location
2. If you
are an entrepreneur
who wishes to
open a nail
paint shop, how will
you differentiate your offerings vis a vis your competitors? You are
also clear that you want to offer your services at a higher price point, where
you intend to service fewer client base. How would plan your service
offering? (10 Marks)
Ans 2.
Introduction
Beginning
a new company at present times takes the job. It is a complex job that demands
a great deal of hard work, high funding, personnel, etc. A typical individual
needs help to also think about beginning a new service because it is evident
that he will be short of funding. Even if he attempts to start a small-scale
business, the vast companies will consume him. By large organizations, we are
speaking about the already developed firms that eliminate their competition and
appreciate revenues with significant margins. As if there are no competitors in
3. Sundar wants to start a ‘C2C’
(customer-to-customer) model of food service. He has just passed out of his B
School and the canteen food in his college was pathetic. Most days, he relied
on Swiggy and Zomato for his meals. He realized that probably there is a need
to have an option for customers to order it from homemakers or families who would
be interested in selling their cooked food to others. They are facing two
challenges. First, registering
new service providers
and second, building
a loyal customer base.
a. How will you build a service
brand for your offering? (5 Marks)
Ans 3a.
Introduction:
There
are generally three kinds of businesses, B2B (Service to the company), B2C
(Organization to Customer), and C2C (Client to Consumer). Business to the
company includes offering an item by business to service, company to customer
involves selling a product by organization leading customers, and consumer to
client implies offering an item by the customer to client. There are
b. How will build a
loyal customer base? (5 Marks)
Ans 3b.
Introduction:
When
operating in customer care, business growth, and advertising and marketing
duties, we need to boost consumer retention by incorporating and executing the
appropriate strategies. Structure consumer loyalty includes evaluating our
present customer offerings and how we can boost them to improve the customer
Dear students, get
fully solved assignments by professionals
Do
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or
call us at :08263069601
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