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Consumer Behavior
April 2023 Examination
1. What is Consumer Ethnocentrism? What could
be the key differences between consumers who are Ethnocentric and
Non-Ethnocentric? Using the example of automobiles, can you connect which
customer segments would exhibit Ethnocentrism and Non-Ethnocentrism (10 Marks)
Ans 1.
Introduction:
Ethnocentrism
shows one's very own culture. In ethnocentrism, other societies are evaluated
by one's own culture. Its impacts are additionally seen throughout acquiring
items according to society. It is also seen in exports and imports of products
as per country. The technical and globalization era established terms such as
ethnic identification to create difficulties and chances for global and
domestic online marketers. Ethnic identification drives the value system and
features to show the ethnic
2. What are Rituals in the context of consumer
behavior? How do Rituals create value for both marketers and consumers? Explain
with examples five different kinds of rituals common in India and what kind of
products / services are purchased during those rituals (10 Marks)
Ans 2.
Introduction
The
ritual behavior can be found in the specific minds that signify the behaviors
of religious figures and priests to assess individuals' traditions to deliver
reasonable adjustments. The ritual produces the behaviors, results, and things
based on consumer authorization when discussing the consumer's demand. The
rituals also come to be the consumers' practice of doing points based upon very
reasonable values to the competitive marketers and consumers, unlike the
rituals that have the significance of a routine. It is acceptable that both
events have to develop values for
3. Answer the following
a. What are Culture and Subculture? Identify
any 4 distinct types of Subcultures that exist in India and determine which
product/service purchases they influence. (5 Marks)
Ans 3a.
Introduction
Culture and Subculture are two various points
yet related to each various other. Culture is our primary culture, whereas
Subculture becomes part of the culture. Subculture will provide particular
demands for continuing our culture or social needs. It will affect our consumer
behavior. This area will figure out the different products and services that
affect the Subculture
b. What is the Family Life Cycle? Take the
following five different stages of the Family Cycle, viz. Bachelor I, Young
Couple, Full Nest I, Full Nest II & Older Couple – explain what each of
these stages is in the Family Life Cycle and list down at least 3 different
product categories which families at each stage would prefer to buy. [Please
note you have identified 3 product categories for each stage of the Family Life
Cycle]. (5 Marks)
Ans 3b.
Introduction
The domesticity cycle will make marketing experts'
demands high. It helps to understand just how to purchase the products for
selling through the family member's needs. The domesticity cycle and its
importance will be critically described to drive the most effective evaluation
of this question. Furthermore, this concern will
Dear students, get
fully solved assignments by professionals
Do
send your query at :
or
call us at :08263069601
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