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National Institute of Business Management
Chennai - 020
FIRST SEMESTER EMBA/ MBA
Subject : Marketing Management
Attend
any 4 questions. Each question carries
25 marks
(Each answer should be of minimum 2 pages / of 300 words)
1. Write
an essay on "Marketing is based on the concept that the customer is the
most important person to the company".
Answer :
2. Explain
why purchasing is regarded as a very important management function in many
organizations.
Answer
: Purchasing
is the first phase of Materials Management. Purchasing means procurement of goods
and services from some external agencies. The object of purchase department is
to arrange the supply of materials, spare parts and services or semi-finished
goods, required by the organisation to
3. Explain
the use of marketing models that has been used in the study of consumer
behaviour.
Answer : Consumer behavior
models are instrumental for understanding how, when, and why your customers
buy. By applying the models to your customer acquisition efforts, you can
accurately predict who will buy your product and target the right customers at
the right time.
4. What is
the importance of Pricing in a company? Explain.
Answer
: Everything you need
to know about the importance of pricing. Pricing decisions can have very
significant consequences for the organization
It is one of the first
considerations for many customers and it determines the profit margin on
products.
Pricing is one of the significant
elements of the marketing mix, if late, it has come to occupy the centre stage
in marketing wars.
5. What
are the unique characteristics of Service Marketing? Explain.
Answer
: Services
are a special form of product which consists of activities, benefits or
satisfactions offered for sale. These are intangible and do not result in the
ownership of anything.
Services
are often contrasted to products. In the most common understanding, a product
is tangible, meaning it can be touched or felt. A service on the other side
would be intangible. However, this distinction is not fully correct. What we
should actually compare a service to is labelled a good. While a good is
something
6. Explain
the techniques and methods for designing organisation structure.
Answer :
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Solved assignments by professionals.
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25 x 4=100 marks
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