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E-Business
April 2022 Examination
Q1. Select any 5 sectors/industry in India doing
e-business and state the online marketing strategies (any 2) and online
marketing tools (any 2) tools used by companies in each of those
sector/industry for successful implementation of e-business. (10 marks)
Ans 1.
Introduction
Online purchasing has introduced a new
generation, and it is right here to live. In step with one current projection,
via 2040, internet purchasing might account for 95 percent of all international
purchases. An internet company is one of the excellent methods to begin a brand
new business and generate money fast. If you
Q2. Select any
10 companies/organizations doing e-business in India and state how
implementation of e-CRM (any 5) and e-SCM (any 5) had significant impact on
their business in terms of results based on improvements in customer relations
and supply chain management (10
marks)
Ans 2.
Introduction
Oscar Gomes' term "eCRM"
(electronic customer relationship management) carries all conventional CRM
traits. CRM systems that utilize intranets, extranets, or the net are labeled
into this class. All purchaser contacts handled the usage of facts era (IT) is
known as digital customer relationship management (ECRM) (IT). Records
collection, compilation, and consumer participation are part of the eCRM
technique. Because of its intra-organizational cooperation, eCRM is more
successful at connecting with clients than traditional CRM. Customers
3. a) List any 5 ways through which organizations
doing e-business can collect data/information about their customers with an
example for each (5 marks)
b) List any 5 internet marketing tools used by
organizations/companies doing E-business in India with an example for each
tool (5 marks)
Ans 3a.
Introduction
Groups today have easy access to a wealth
of valuable facts. DMPs are required for the acquisition, garage, corporation,
assessment, and activation of statistics. The facts control platform will help
all of these responsibilities and the total capacity of your facts (DMP). There
are various methods to collect records of the usage of DMP.
Ans 3b.
Introduction
A number of the latest fulfillment
testimonies have come from e-commerce Company entrepreneurs who are simply
getting begun. However, diving headfirst into this business approach is a
volatile prospect. If you do not have the proper gear and assets, your entire
life
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