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Brand
Management
April 2022 Examination
Q1. At the
onset of Internet, many online marketers oversimplified the branding process,
equating flashy or unusual advertising with building a brand. However, such
marketing efforts rarely caught consumers’ attention or created awareness and
uniqueness that the brand represented. On the other hand, some of the strongest
brands in recent years have been born
online. Amazon, Google, Facebook are
notable examples. What are the strategies online marketers have to adopt to
build successful online/digital brands like Amazon, Google, and Facebook? (10 Marks)
Answer 1.
Introduction
Digital
marketing uses the online internet via various product advertising projects
through cell or any tool like computer or internetworking device. These days,
using the net are increasing at a tremendous rate. Additionally, these days,
nearly every person has a cellphone available. Using social media like
Facebook, WhatsApp, Twitter, Instagram, and many others. Numerous packages of
emails are growing at a great rate. Extraordinary forms of messages or
up-to-date information can be quickly dispatched to the customers via the
internet. The primary purpose of
Q2. Event sponsorship provides a different kind of communication
option for marketers to build brand equity. Tata Consultancy Services (TCS) has
signed an eight-year contract with
the New York
Road Runners (NYRR)
to extend its
title and technology sponsorship of the TCS New York
City Marathon through 2029. TCS has also renewed its sponsorship for the London
and the Mumbai Marathon. Identify the reasons behind a technology brand like
TCS sponsoring sport events like Marathons across the World. (10 Marks)
Answer 2.
Introduction
Occasion
sponsorship plays an essential function in any business or organization. In
addition, tata consultancy services have signed for 8years in the New York road
Runners (NYRR). This official TCS marathon is made feasible through an app that
lets visitors from everywhere within the world experience it. TCS is a large
framed corporation. The employer has been associated with any activities for
years. The organization is affiliated with the marathon. TCS joins sports
Q3.a.
Marketers should choose brand elements like logos, symbols, jingles, slogans,
characters to enhance brand awareness and facilitate formation of strong,
favorable and unique brand associations. Brand characters represent a special
type of brand symbol that can take real-life or animated character. As a brand
manager, would you prefer a real-life or animated character for your brand.
Explain with an example. (5 Marks)
3.b.
Marketing channels are a set of interdependent organizations involved in the
process of making a product or service available for use or consumption.
Explain the reasons behind Maruti Suzuki’s retail strategy of selling brands
like S-Cross, Baleno, Ciaz through its premium retail brand called Nexa. (5 Marks)
Answer 3
(A).
Introduction
Brand
design is critical to differentiate an organization from a company in any
competitive market. The ingredients of a company's brand are decided to entice
the entire client. An employer relies totally on its brand. So it needs to be
fully decided by how properly it's far
Answer 3 (B).
Introduction
Any
business has an advertising method for its progress. Maruti Suzuki is the
essential car manufacturing company in the world. It has gained worldwide fame
for its numerous modern cars. This employer has a few retail strategies that
have made so much international
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professionals.
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