Elective: Management Information System

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National Institute of Business Management
Chennai - 020
EMBA/ MBA

Elective: Management Information System

Attend any 4 questions.  Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)




1.            Examine the future thrusts and methodologies of Management Information Systems.


2.            Explain the role of Management Information System in Marketing Information System.

Answer : A marketing information system (MIS) is a management information system designed to support marketing decision making.

It brings together many different kinds of data, people, equipment and procedures to help an organization make better decisions . American academic Philip Kotler has defined it more broadly as "people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. " Not to be confused for a management information system, marketing information systems are designed specifically for managing the marketing aspects of the business.

MIS not only indicates how things are going, but also why and






3.            What are the emerging trends of MIS in fulfilling the objectives by scientific approach along with decision making and institutional experience with subjective knowledge?

4.            What role has Computer and Data Management played in Management Information System?
Answer : A management information system is a set of processes that allows companies to move information through their business operations. Business owners and managers use the information to make decisions, among other things. The expanding variety and use of information technology—particularly computers—allows companies to automate this critical business function.
Identification
Many tasks in the business environment involve the use of computers. Employees input data in software applications and programs that allow other individuals to view the information. Owners and managers rely on computers to access





5. Implementation of MIS in organization has transformed the organization to gear up to the challenges of production and decision making. Explain.

Answer : The role of the MIS in an organization can be compared to the role of heart in the body. The information is the blood and MIS is the heart. In the body the heart plays the role of supplying pure blood to all the elements of the body including the brain. The heart work faster and supplies more blood when needed. It regulates and controls the incoming impure blood, processed it and sends it to the destination in the quantity needed. It fulfills the needs of blood supply to human body in normal course and also in crisis.




6.            What is the role of MIS in an organization planning and decision making? Explain.

Answer: Management information systems can help you make valid decisions by providing accurate and up-to-date information and performing analytic functions. You have to make sure the management information system you choose can work with the information formats available in your company and has the features you need. Suitable management information systems can structure the basic data available from your company operations and records into reports to present you with guidance for your decisions.

Information
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