Airline and Airport Management (Part -1)

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National Institute of Business Management
Chennai - 020
EMBA/ MBA

Airline and Airport Management (Part -1)

Attend any 4 questions.  Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)

Q. 1.       Airline management practice has evolved significantly over the past three decades. The development of this practice has contributed to recent advances in computation and communication technologies and, more importantly, the need to reduce costs and increase revenues. Explain.

Answer:

Q. 2.       The Total Airport Management System (TAMS) is an integrated airport management system which  supports the business goals of providing an efficient, cost effective operation as it is the nucleus on the Multimedia Super Corridor and as the precursor to the next generation of airports in the world. Explain.

Answer:

Q. 3.       Explain how Airport billing is becoming more and more complex with surcharges, discounts and targets.

Answer:Today most airports are facing problem in challenges that lie in the ability to respond to respond to the growing requirements of the many departments involved in operation, statistical and financial information. In order to have different department contained with in an airport working in harmony they must link and integrate their resources, people, equipment, facilities and information access the airport’s local and work area network Airport management system has proven to increase financial resources by dramatically increasing airport efficiency and ensuring that all aircrafts movement and services are invoiced correctly.

A typical airport management system with information flowing between a central database connected to the airport LAN or WAN.



Q. 4.       Explain the principles of marketing successfully the needs by thorough knowledge of current and potential markets for its airline services.




Q. 5.       Discuss the segmentation variables in the Air Passenger Market.

Answer: There are many different ways by which a company can segment its market, and the chosen process varies from one product to another (see ). Also, since markets are very dynamic, and products change over time, the bases for segmentation must likewise change. 

Geographic Segments: Regional differences in consumer tastes for products as a whole are well-known. Markets according to location are easily identified and large amounts of data are usually available. Also, many companies simply do not have the resources to expand beyond local or regional levels. Closely associated with geographic location are inherent characteristics of that location: weather, topography, and physical factors such as




Q. 6.       Discuss possible strategies, and their advantages and disadvantages in today’s airline industry which must be followed if success is to be achieved.

Answer:Price elasticity, or people’s sensitivity to price changes, affects the demand for products. Think about a pair of sweatpants with an elastic waist. You can stretch an elastic waistband like the one in sweatpants, but it’s much more difficult to stretch the waistband of a pair of dress slacks. Elasticity refers to the amount of stretch or change. For example, the waistband of sweatpants may stretch if you pull on it. Similarly, the demand for a product

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Send your semester & Specialization name to our mail id :
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