MK0017-E-Marketing

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ASSIGNMENT

DRIVE	SPRING 2015
PROGRAM	MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4) PGDROMN – (SEM 2)
SUBJECT CODE & NAME	MK0017-E-Marketing
SEMESTER	4
BK ID	B1810
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1. Define E-Customers with some examples. Also explain the Online buying process.

Answer : E-Customers

One who buys product and services on internet or online are known as E-Customers. Online customers must have access to the Internet and a valid method of payment in order to complete a transaction.

Generally, higher levels of education and personal income correspond to more favorable perceptions of shopping online. Increased exposure to technology also increases the probability of developing favorable attitudes towards new shopping channels.[10]

In a December 2011 study, Equation Research surveyed 1,500 online shoppers and found that 87% of tablet owners made online transactions with their tablet devices during the early Christmas shopping season.

2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.

Answer : an Internet-based environment that brings together business-to-business buyers and sellers so that they can trade more efficiently online.

The key benefits for users of an e-marketplace are reduced purchasing costs, greater flexibility, saved time, better information, and better collaboration. However, the drawbacks include costs in changing procurement processes, cost of applications, set-up, and integration with internal systems, and transaction/subscription fees.

There are three distinct types of e-

3. Discuss about web analytics. List and explain the visitor statistics can be gained by using metrics.

Answer :  web analytics

Web analytics is a generic term meaning the study of the impact of a website on its users. Ecommerce companies and other website publishers often use Web analytics software to measure such concrete details as how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on

 4. Explain the role of e-marketing in online advertising and as a lead generation platform.

Answer :  role of e-marketing in online advertising and as a lead generation platform:

online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

Specialized Areas of Internet Marketing

Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing:

5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

Explanation of 2P+2C+3S formula in detail

Diagram

Answer : e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.

e-Marketing Strategy

6 Discuss the selling methods and sales promotion of E-marketing

Answer : Online sales promotions are meant to turn site visitors into consumers. The objective is to get the visitor to take action by contacting a sales representative and ultimately buying the offered product. The methods to accomplish this goal are diverse and include:

·         Advertising

·         Loyalty and rewards programs

·         Contests

·         Search engine usage and optimization

·         Social media

·         Email blasts

·         Referral marketing

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