Course: Marketing Research

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Marketing Research

Internal Assignment Applicable for June 2017 Examination

Assignment Marks: 30

Instructions:

·       All Questions carry equal marks.

·       All Questions are compulsory

·       All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.

·       All answers to be written individually. Discussion and group work is not advisable.

·       Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.

·       Students should write the assignment in their own words. Copying of assignments from other students is not allowed.

Question. 1. “Sampling is usually preferable over a census method of conducting research”. Give your views on this statement by giving supporting reasons for your views. Also discuss the same with reference to the various sampling methods employed by Research firms to conduct any Research/ Survey. (10 Marks)

Answer: Sampling is preferred by people over census method when they conduct research because of the size and requirement of these two methods. They both are used for the same purpose but they both have their own nature differences that make them different from each other. Sampling becomes more convenient for general requirement. On the other hand, census becomes more detailed for detailed report or detailed big size data collection requirement.

Census and sampling however both effectively provides information and data about a populace. However, precisely a specimen from a populace might be

Question. 2. “Organisations have to frequently conduct Brand Equity Researches to enhance brand value”. Discuss this concept of Brand Equity Research with an emphasis of Sales Promotion, giving a relevant example where a Sales Promotion program has boosted a Brand’s value/equity (10 Marks)

Answer: Measurement of brand value has represented a major test to the organizations in the Indian quickly moving purchaser merchandise (FMCG) industry. This paper explores the effect of brand value on the operational execution of organizations in the Indian FMCG industry. The examination considers embraces distinct and exploratory methodologies. The outcomes demonstrate that there is a relationship between image value and operational execution of business. The pragmatic ramifications of the discoveries

Question. 3. A leading Men’s Clothes wear brand wants to study the youth in a leading metro city to find out their clothing taste and preferences. The result would be used to strategize a communication strategy by finding out demographic and psychographic profile of the youth

a) Design the objective of research & Design the questionnaire for the research. (5 Marks)

Answer: Conducting precise and significant reviews is a standout amongst the most critical aspects of statistical surveying in the customer driven 21st century.

Organizations, governments and media burn through billions of dollars on discovering what individuals think and feel.

Precise research can produce immense measures of income; awful or incorrect research can cost millions, or notwithstanding cut down governments.

The overview inquire about plan is an

b) In the above case, how will you collect primary & secondary Data, briefly discussing the various options that you have decided for data collection? (5 Marks)

Answer: If an association is thinking about whether to gather data all alone or get assistance from an outer expert, it should have enough data to settle on an educated choice about how to continue.

This segment plans a portion of the key contemplations that may emerge amid different strides in the data gathering process. There is no prerequisite that these means be taken after or sought after in the request that they are composed. The model displayed is offered as a kind of perspective device. How data is assembled and investigated relies on upon many components, including the unique circumstance, the issue that should be

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