Bba - 405

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Bba - 405

Spring 2017

1 Explain different types of Retail formats.

Answer: Store retail format

The following are the types of retail stores under store retail format:

1. Convenience store: It is generally a well situated, food oriented store with long operating hours and a limited number of items.

2. Supermarkets:

2 Discuss the components of merchandising management.

Components of merchandising management

Answer: Components of merchandising management

·         Merchandise analysis: The retailer needs to be aware of the target segment of the consumers before he makes the decision to buy the merchandise. Planning merchandise buying should be aligned with the taste and preferences of the consumer.

·         Merchandise planning: It is a well devised thought to say that ‘well bought is half sold’. Buying objectives

3 What are the elements of store design? Explain each in detail

Answer: Elements of store design

Store marquee

Store marquee is the first mark of identification of the retailer or the retail store. It is also sometimes called as a sign board. The store marquee is usually painted or is a neon light displaying the store name or trade mark or a combination of store name, trade mark and other important information of the retail store. It helps the retailer in identifying the store and in attracting customers and it is an integral part of 

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