BJ0059 – BASIC MEDIA RESEARCH

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ASSIGNMENT

DRIVE	SPRING 2016
PROGRAM	BAJM
SEMESTER	5
SUBJECT CODE & NAME	BJ0059 – BASIC MEDIA RESEARCH
BK ID	B1526
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question. 1. Discuss research design in case of exploratory research studies.

Answer: Exploratory research is research conducted for a problem that has not been clearly defined. It often occurs before we know enough to make conceptual distinctions or posit an explanatory relationship. Exploratory research helps determine the best research design, data collection method and selection of subjects. It should draw definitive conclusions only with extreme caution. Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist.

Exploratory research often relies on secondary research such as reviewing available literature and/or data, or qualitative approaches such as informal discussions with consumers, employees, management or competitors, and more formal

Question. 2. What are the various steps in content analysis? Explain in detail.

Answer: Content analysis is a method for summarizing any form of content by counting various aspects of the content. This enables a more objective evaluation than comparing content based on the impressions of a listener. For example, an impressionistic summary of a TV program, is not content analysis. Nor is a book review: it’s an evaluation.

Question. 3. Write a long note on validity and reliability.

Answer: The principles of validity and reliability are fundamental cornerstones of the scientific method. Together, they are at the core of what is accepted as scientific proof, by scientist and philosopher alike. By following a few basic principles, any experimental design will stand up to rigorous questioning and skepticism.

What is Reliability?

Question. 4. What are specific ethical problems? Discuss.

Answer: The decade of the 1970s gave rise to a reinvigorated press. Such scandals as Watergate and the Pentagon Papers case renewed the spirit of "investigative journalism," and created in many young people a desire to pursue careers as reporters.

In the 1980s, incidents occurred and new technologies appeared which together raised questions about the ethical values of American journalists. This digest seeks to identify some of those ethical issues and to point to the work of those who have studied

Question. 5. What are the basic types of print media research? Discuss them in detail.

Answer:

1) Research Sponsor or supporters of Print        

In 1970, the Newspaper Advertising Bureau founded the News Research Center.

Other Sponsors

The Magazine Publisher Association

Question. 6. Write a long note on planning evaluation.

Answer: An evaluation plan is a roadmap that identifies the goals and ways in which you’ll collect and analyze data. This includes which information you’ll collect, along with how, where and when you’ll collect it. It identifies your research methods, those responsible for carrying out the plan, timelines and budget.

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