BBA207 - Business Strategy

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DRIVE

SPRING 2017

PROGRAM

Bachelor of Business Administration - BBA

SEMESTER

II

SUBJECT CODE & NAME

BBA207 - Business Strategy

1 What are the various types of strategies pursued by businesses? What are the various features of Business Strategy?

Explain the types of strategies pursued by businesses

Explain various features of business strategies

Answer: The strategies pursued by businesses are broadly divided into the following types –

1)     Corporate strategy – refers to the approach which provides the design for the overall growth of the organization so as to ensure stability and growth of business. In this the top management consists of Chief Executive Officer (CEO), the board of directors and other senior executives. These occupy the apex of decision making within an organization. For example, consider General Electric (

2 Explain the Strategic Management Process.

Elaborate Strategic Management Process

Answer: Strategic Management Process:

Environmental Scanning

Environmental scanning is the process of gathering information about events and their relationships within an organization's internal and external environments. The basic purpose of environmental scanning is to help management determine the future direction of the organization. It involves the acquisition and use of information about events, trends, and relationships in an

3 What are the various traits of strategic leaders which help to set them apart from other managers?

Explain the traits of strategic leaders which help to set them apart from other managers

Answer: The traits of strategic leaders which help to set them apart from other managers –

·                Loyalty – Effective leaders are loyal to their visio

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