BBR601 –Modern Retail Management Process and Retail services

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DRIVE

Spring 2017

PROGRAM

Bachelor of Business Administration- BBA

SEMESTER

Semester 6

SUBJECT CODE & NAME

BBR601 –Modern Retail Management Process and Retail services

1 What are the main factors challenges international retailing? List down the leading international retailers.

Factors challenges international retailing

List the leading international retailers

Answer: Challenges in International Retailing

·         New Environment: A retail organisation needs to understand the culture, values and ethics of a country where it wishes to operate in order to fulfil the requirements of the customers of that country. This requires extensive market research and huge cost, which can be a

2 Briefly discuss the internal resource & competitive advantages with examples.

Internal resource and competitive advantages

Answer: Internal Resources and Competitive Advantage

Globalisation and easing retail FDI norms are also going to intensify competition in the Indian retail market. To survive in the market and gain an edge over its competitors, a retail organisation needs to manage its internal resources effectively. These internal resources are:

·         Workforce: It plays an important role in strengthening the competitive position of a retail organisation.

·          

3 Explain in detail Expansion strategy.

Expansion strategy

Answer: Expansion means opening more stores in more geographies. For example, domestic retailers can expand their businesses by entering into global markets. Usually, retailers expand their businesses when they have gained a competitive advantage in domestic markets or they want to utilise their idle resources for

4 What are the modes of retail promotion?

Modes of retail promotion

Answer: How do you get acquainted to a new brand every time? Promotion does it for you. Promotion indicates the effort of any organisation to communicate about its offerings to the target consumers. It constitutes an important part in marketing. The main aim of promotion is to create sufficient demand

5 Mention some of the ways by which retailers can build relationship with the customers.

Ways by which retailers can build relationship with the customers

Answer: In today’s competitive business scenario, you have numerous alternatives for a single product. This may encourage you to switch from one brand to another based on factors such as the quality and price. However, in certain cases, you prefer to stick to one particular brand or retailer. Ever thought why does it happen? This is due to the long-term relationship that the organisation has established with you. However, the relationship is not an outcome of a one day effort. This relationship is

6 Write short notes on:

a) Internet Retailing

b) Corporate Social Responsibility (CSR)

Answer: a) The Internet is a system that inter-connects different computer networks through Internet Protocol Suite or IP to serve billions of users across the world. It allows users to exchange data, ideas, news and opinions with each other from any location in the world. In retail, the Internet has enabled retailers to get in touch with manufacturers, wholesalers and customers from distant locations withou

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