BBA 403 - International marketing

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DRIVE

Spring 2017

PROGRAM

Bachelor of Business Administration- BBA

SEMESTER

Semester 4

SUBJECT CODE & NAME

BBA 403 - International marketing

1 Elaborate in detail basics for international trade

Answer: International trade is represented by the exchange of goods and services between different countries. Trade takes place due to various reasons like lack of resources to manufacture the product, high cost of manufacturing, abundance of any product, better-quality products and

2 Write a short note on international economic environment & regional economic integration.

International economic environment

Regional economic integration

Answer: International Economic Environment

The economic environment of the market, apart from other factors like political stability etc., affects the businesses in many ways. This is because the economy of a country affects the businesses directly. When a company decides to enter a particular country, it has to assess the following major

3 Explain the types of government in detail?

Answer: Types of Governments

The types of government can be based on economic system depending on the extent of involvement of government in business operations. It includes following three systems:

1.      Communism: A communist government will own all the major factors of production and share it with people of the country. Here the government has an active role in planning and does not allow private

4 Write a meaning of Distribution? Explain direct and indirect selling channels.

Meaning of Distribution

Explain direct and indirect selling channels

Answer: In marketing parlance, distribution is a process involving physical handling and supply of goods, after buying and selling negotiations, between producers and middlemen or middlemen and customers. The performance of a distribution task involves understanding the need of the customer,

5 Explain the Basics of advertisement and role of advertisement.

Basics of advertisement

Role of advertisement

Answer: Handbills, posters, pamphlets and leaflets were printed in large numbers and distributed as a medium of communication in early days. After the commencement of the factory system of production, advertising soon became a powerful tool to market the products – from safety pins to sewing

6 Explain Buying decision in e marketing

Factors affecting buying decisions

Consumer buying decision process

Answer: Factors affecting buying decisions

Technical factors

1. Computer accessibility/internet accessibility: Though they are different they are correlated concepts. Some people can have computers but no internet infrastructure usually in developing and underdeveloped economies. In rural areas, the same pattern can be seen.

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