Course: Corporate Social Responsibility

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Corporate Social Responsibility

Internal Assignment Applicable for December 2016 Examination

Assignment Marks: 30

Instructions:

·       All Questions carry equal marks.

·       All Questions are compulsory

·       All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.

·       All answers to be written individually. Discussion and group work is not advisable.

·       Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.

·       Students should write the assignment in their own words. Copying of assignments from other students is not allowed.

Case Study

M/s Runners is a public limited company, manufacturing and distributing tyres across India. The company is now having a reputation with all the stakeholders for its quality product and timely service. The company’s profit has improved in the last few years. M/s Runners now establishes a new foundation KarmaChakra where they intend to help the members of the society. The company has hired you for conducting its CSR activities. You have suggested the management to support the “Swachh Bharat Abhiyaan” of the current government of India. The management has liked the concept and has asked you to prepare the following:

Question. 1. Prepare a detailed implementation strategy for the selected CSR activity. (10 Marks)

Answer: CSR or corporate social responsibility is one of the major parts of the corporate industry. It is always necessary that you understand the importance of right use of CSR strategy and then there should be an accurate procedure for the implementation of “Swachh Bharat Abhiyaan” CSR activity so that everything can become perfect and smooth.

According to this case, M/s Runners is a public limited company, manufacturing and distributing tyres across India. The company is now having a

Question. 2. How will you monitor, measure and report the selected CSR activity? (10 Marks)

Answer: The procedure of monitoring, measuring and reporting the “Swachh Bharat Abhiyaan” CSR activity can be efficiently done when all the necessary steps have been followed properly. It is necessary that no step is neglected and therefore the process can be considered perfect.

Monitoring, measuring and reporting the necessary step to take in order to ensure the accurateness of CSR activity implementation. The strategy implement should work efficiently and only right monitoring, measuring and reporting strategy can allow you to see that.

Tips to monitor, measure and report the “Swachh Bharat Abhiyaan” CSR activity

You measure, monitor and report the

Question. 3. a) Explain Carroll’s CSR Pyramid with reference to an example of any one company of your choice. (5 Marks)

Answer: As per Carroll (1983:608), "corporate social responsibility includes the business conduct with the goal that it is economically decent, gainful, moral and socially strong. To be socially responsible then implies that benefit and obedience to the law are premier conditions while discussing the company’s morals and the extent to which it supports the general public in which it exists with money contributions, time and ability".

b) “It is government’s responsibility to do CSR and corporate should focus on profit” Explain your view on the same. (5 Marks)

Answer: The view “It is government’s responsibility to do CSR and corporate should focus on profit.“ is completely faulty. This is the wrong conception based on one way theory because the government handles CSR activities but that does not only this is the duty of only government representatives.

In fact, it is the part of the corporate social

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

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