SBS MBA- Marketing Management

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Marketing Management

SBS MBA

STUDENT ID

UNIT TITLE

UNIT CODE

Name (in Full) __________________________________________________________

Total Marks: _______ /60

Answer any five (5) from the following questions. Each question carries 12 marks.

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Question. 1.        For your organization or an organization of your choice:

•        Identify a number of relevant marketing strength and weaknesses.

•        Interpret these by asking what these strength / weaknesses suggest about the marketing strategies available to the organization?                            (Topic 2)

Answer: Campbell Soup Company that stresses financial goals, but it also illustrates how you can pair the items within a SWOT grid to develop strategies. (This version of the chart is abbreviated.)

Question. 2.        Determine your organization’s competitive position and strategy.              (Topic 2)

Answer: Your competitive positioning strategy is the foundation of your entire business – it’s the first thing you should pin down if you’re launching a new company or product. It’s also important when you’re expanding or looking for a new edge.

Profile your market

·      Document the size of your market, and identify your major competitors and how they’re positioned.

Question. 3.        Review the marketing objectives of your organization. What (and how clear) is the connection between the marketing objectives and the corporate objectives? If your organization does not have marketing objectives, try writing somewhat would help fulfill some of the corporate objectives.                                                 (Topic 3)

Answer: Marketing objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. In other words, marketing objectives are the marketing strategy set in order to achieve the overall organizational objectives. A company's marketing objectives for a particular product might include increasing product awareness among targeted consumers, providing

Question. 4.        Think of an organization of your choice, which involves in trading mobile phones. Explain the various approaches used in segmenting markets and also describe how the marketing mix is used to position your products in a market.                (Topic 4)

Answer: Samsung has a vast product portfolio and its presence is in several different product categories. The brand image driver for Samsung are the Samsung Smartphone’s such as the Samsung note series or the Samsung galaxy series. Overall, Samsung is present in the following product categories.

Products in the marketing mix of Samsung

1) Tablets

2) Mobile phones – Smart phones, normal phones,

3) Televisions – LEDs, LCDs. Plasma TV, SMART TV, HDTV etc

4) Cameras and Camcorders

Question. 5.        Analyze a product or service offered by your organization in terms of the three levels of product. What is the core benefit? How important are product services at the augmented product level to the overall ‘offer’?                                             (Topic 6)

Answer: Consumers often think that a product is simply the physical item that he or she buys. In order to actively explore the nature of a product further, let’s consider it as three different products – the CORE product, the ACTUAL product, and finally the AUGMENTED product. This concept is known as the Three Levels of a Product.

Three Levels of a Product

Question. 6.        Consider the ten main issues facing industrial marketing managers. How important are these issues to your organization (or an organization with which you are familiar)? What advice would you give to organizations trying to integrate place (distribution) with other elements of the marketing mix?                             (Topic 7)

Answer:

Question. 7.        Sony charges a price premium for its Play Station 3 over competing brands Nintendo (whose game system Wii is the market leader) and Microsoft’s Xbox 360. What does this tell you about the value of a brand name? Do you think there are ethical issues involved in this type of pricing? If so, what are they?                                  (Topic 8)

Answer:

Question. 8.        Select four advertisements you have seen recently - one newspaper, one magazine, one website banner and one television. What advertising objectives do you think the organization had in each case?

What are the four main factors to consider when selecting an advertising medium?                                                                                                    (Topic 9)

Answer:

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