BBR504 - Visual Merchandise

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ASSIGNMENT

DRIVE	FALL 2016
PROGRAM	Bachelor of Business Administration – BBA (Retail Operations)
SEMESTER	V
SUBJECT CODE & NAME	BBR504 - Visual Merchandise
BK ID	B1805
CREDITS	2
MARKS	30

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question. 1. Explain the various types of retail stores in detail.

Answer: Retailing refers to a process where the retailer sells the goods directly to the end-user for his own consumption in small quantities.

Types of Retail outlets

Department Stores: A department store is a set-up which offers wide range of products to the end-users under one roof. In a department store, the consumers can get almost all the products they aspire to shop at one place only. Department stores provide a wide range of options to the consumers and thus fulfill all their shopping needs.

Merchandise:

Question. 2. What is the purpose and importance of display?

a) Purpose of display

Answer: Visual merchandising is a purely aesthetic science, and it is the backbone of the retail industry. Visual merchandising plays an important role in the retail industry. However, the merchandise hardly sells in retails where identical merchandise is flooded in the market. Visual merchandising is a silent selling technique that helps to reduce the employee mix and increase per square feet returns and can further help in reducing

Question. 3. Write a note on concept of non-store retail merchandising.

Answer: Non-store retailing is the selling of goods and services outside the confines of a retail facility. It is a generic term describing retailing taking place outside of shops and stores (that is, off the premises of fixed retail locations and of markets stands). The non-store distribution channel can be divided into direct selling (off-premises sales) and distance selling, the latter including all forms of electronic commerce. Distance selling includes mail order, catalogue sales, telephone solicitations and automated vending. Electronic commerce includes online shopping, internet trading platforms, travel portals, global distribution systems and teleshopping. Direct selling includes party sales and all forms of selling in consumers’ homes and offices,

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

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