Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
(Prefer
mailing. Call in emergency )
AEREN
FOUNDATION’S Maharashtra Govt. Reg. No.:
F-11724
Name :Veerthapa Marks : 80
Course : Masters in Business
Administration (MBA 4 Sem)
Subject :Marketing Management
Answer the following question.
Question.1.
Explain Test Marketing. (10 marks)
Answer:Product development
stage where the product and its marketing plan are exposed to a carefully
chosen sample of the population for deciding if to reject it before its full
scale launch. Test marketing is an experiment conducted in a field laboratory
(the test market) comprising of actual stores and real-life buying situations,
without the buyers knowing they are participating in an evaluation exercise. It
simulates the eventual market-mix to ascertain consumer reaction. Depending on
the quality and quantity of sales data required for the final decision, test
marketing may last from few weeks to several months.
Question.2.
Explain Forms of Direct Marketing. (10 marks)
Answer:Direct marketing is
a form of advertising which allows businesses and nonprofit organizations to
communicate directly to customers through a variety of media including cell
phone text messaging, email, websites, online adverts, database marketing,
fliers, catalog distribution, promotional letters and targeted television,
newspaper and magazine advertisements as well as outdoor advertising. Among
practitioners, it is also known as direct response.
Question.3.
Explain Significance of Branding. (10 marks)
Answer:Branding is the
marketing strategy used by firms to differentiate their products from similar
offerings. It is especially important for small marketers who lack the
promotional resources of big competitors. When a product has a unique name,
appearance and image, it is easier for shoppers to find in a crowded
marketplace. A strong brand identity can also affect consumer behavior by
building emotional connections and reinforcing buying habits.
Question.4.
Explain Sales Promotion Techniques. (10 marks)
Answer:Consumer sales promotion
is a marketing technique that is used to entice customers to purchase a
product. The promotions typically last for a set period of time and are used to
achieve a specific purpose, such as increasing market share or unveiling a new
product. A number of promotional techniques are commonly used by product
manufacturers and sellers.
Sampling: Providing free
samples is a technique used to
Question.5.
Explain Warehousing and Inventory Decisions. (10 marks)
Answer:A simple definition
of a warehouse is:
‘A warehouse is a planned space
for the storage and handling of goods and material.’ (Fritz Institute)
In general, warehouses are focal
points for product and information flow between sources of supply and
beneficiaries. However, in humanitarian supply chains, warehouses vary greatly
in terms of their role and their characteristics.
Question.6.
What is Branding? (10 marks)
Answer:An effective brand
strategy gives you a major edge in increasingly competitive markets. But what
exactly does "branding" mean? Simply put, your brand is your promise
to your customer. It tells them what they can expect from your products and
services, and it differentiates your offering from that of your competitors.
Your brand is derived from who you are, who you want to be and who people
perceive you to be.
Question.7.
Explain Channel conflicts. (10 marks)
Answer:Channel conflict
occurs when manufacturers (brands) disintermediate their channel partners, such
as distributors, retailers, dealers, and sales representatives, by selling
their products directly to consumers through general marketing methods and/or
over the Internet.
Some manufacturers want to
capture online markets for their brands but do not want to create conflicts
with their other distribution channels
Answer:Non-store retailing
is the selling of goods and services outside the confines of a retail facility.
It is a generic term describing retailing taking place outside of shops and
stores (that is, off the premises of fixed retail locations and of markets
stands). The non-store distribution channel can be divided into direct selling
(off-premises sales) and distance selling, the latter including all forms of
electronic commerce. Distance selling includes mail order, catalogue sales,
telephone solicitations and automated vending. Electronic commerce includes
online shopping, internet trading platforms, travel portals, global
distribution systems and teleshopping.
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
(Prefer
mailing. Call in emergency )
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.