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AEREN
FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724
Name
: Mary Jennifer.A Marks
: 80
Course
: Bachelors in Management Studies (BMS)
Subject
: Marketing Management
Answer
the following question.
Question.
1. “Success
of of several consumer products in the Indian market in the recent Past Was
directly of indirectly related to packing decisions.” Critically evaluate the
Statement describing the nature and importance of packing decisions. Give suitable
illustrations from Indian consumer market. (10 marks)
Answer:
A marketing plan is a written document that details the necessary actions to
achieve one or more marketing objectives. It can be for a product or Service
(economics)|service, a brand, or a product line. Marketing plans cover between
one and five years.
A marketing
plan may be part of an overall business plan. Solid marketing strategy is the
foundation of a well-written marketing plan. While a marketing
Question.
2. Define
pricing Describe various factors influencing the pricing decisions. (10 marks)
Answer:
The influencing factors for a price decision can be divided into two groups:
(A) Internal
Factors and
(B) External
Factors.
Factors
Affecting Pricing Decisions
(A)
Internal Factors:
Question.
3.
Discuss the pricing techniques application to a FMCG product being launched In
a highly competitive market. (10 marks)
Answer:
All pricing strategies differs on basic method of cost based or value based
pricing. Mostly new launched brands use cost based strategy and gradually
increase by creating awareness with value or quality. if you dont want to enter market with low
price , start campaign of buy one and get another in half or free.
Premium
Pricing: Use a high price where there is a uniqueness about the product or
service. This approach is used where a a substantial competitive advantage
exists. Such high prices are charge for luxuries such as Cunard Cruises, Savoy
Hotel rooms, and Concorde flights.
Question.
4. How
will you alter the marketing mix –intensity & composition, as a product is
entering the maturity stage in the lifecycle? How again the marketing mix will
have to be modified ,when the same product ,later on, starts showing sales – decline?
(10 marks)
Answer:
A product's life cycle (PLC) can be divided into several stages characterized
by the revenue generated by the product. If a curve is drawn showing product
revenue over time, it may take one of many different shapes, an example of
which is shown below:
Product Life
Cycle Curve
Question.
5.
Explain Significance of Branding. (10 marks)
Answer:
Branding is the marketing strategy used by firms to differentiate their
products from similar offerings. It is especially important for small marketers
who lack the promotional resources of big competitors. When a product has a
unique name, appearance and image, it is easier for shoppers to find in a
crowded marketplace. A strong brand identity can also affect consumer behavior
by building emotional connections and reinforcing buying habits.
Shopping
Behavior: In most consumer goods categories, buyers must choose among a
large number of products offering similar attributes and benefits. Especially
for low-involvement, low-priced items like toiletries and snack foods, few
people are motivated to spend time and effort researching and comparing
alternatives. Branding simplifies shopping for these
Question.
7. What
is Direct Marketing? (10 marks)
Answer:
Direct marketing is a form of advertising which allows businesses and nonprofit
organizations to communicate directly to customers through a variety of media
including cell phone text messaging, email, websites, online adverts, database
marketing, fliers, catalog distribution, promotional letters and targeted
television, newspaper and magazine advertisements as well as outdoor
advertising. Among practitioners, it is also known as direct response.
Direct
marketing focuses on the customer, data, and testing. Hence, besides the actual
communication, a direct marketing campaign will incorporate
Question.
8. What
are Current trends in packaging? (10 marks)
Answer:
Three current developments are driving these trends: first of all, it still
takes customers much too long to key in data. New address services are turning
this into a thing of the past. An addressee’s name will soon suffice for a gift
to be on its way. Alibaba has already gone one step further: in March 2015 CEO
Jack Ma demonstrated technology that will allow users to pay ‘selfie style’
using smartphone face recognition.
Secondly:
things announced long ago are now becoming reality – domestic appliances are
becoming an interface for retail. Amazon Dash Replenishment Service
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
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