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International Marketing
April 2024 Examination
1. India received the highest annual FDI inflows, in
recent years. While FDI and FII bring in foreign capital, which is essential
for a country's economic development. However, they also cause damage to small
and medium enterprises who lack economy of scales in home country. In your
opinion, do you think we should permit FDI and FII to invest in our country? (10 Marks)
Ans 1.
Introduction
Foreign Direct
Investment (FDI) and Foreign Institutional Investment (FII) have been pivotal
in shaping the economic landscapes of developing countries, including India. In
recent years, India has witnessed a surge in FDI inflows, marking its emergence
as an attractive destination for international investors. This influx of
foreign capital plays a crucial role in stimulating economic growth, enhancing
technological advancements, and creating employment opportunities. However,
this phenomenon also brings with it a set of challenges. Small and Medium
Enterprises (SMEs) in India, which form the backbone of the economy, often find
themselves grappling with the intense competition and market dominance exerted
by
2. Chinese brands commanded 75% of India's smartphone
market in 2022, down from 76% in 2021. What would be your strategy to promote
and manufacture more of Indian brands in India? Also, express your opinion on
the impact of iPhone manufacturing in India.
(10 Marks)
Ans 2.
Introduction
In 2022,
Chinese smartphone brands dominated the Indian market, holding a 75% share,
slightly down from 76% in 2021. This scenario underscores the intense
competition in one of the world's largest and fastest-growing smartphone
markets. Addressing this dynamic market landscape requires a multifaceted
strategy focused on promoting and manufacturing Indian smartphone brands
domestically. The strategy should encompass aspects like innovation, pricing,
marketing, and leveraging local consumer preferences. Additionally, the recent
shift towards manufacturing iPhones in India presents a significant development
in the industry. It
3. Read the following case study carefully and then answer
the questions that follow:
ABC Motors, a
renowned foreign automotive manufacturer,
entered the Indian market with high hopes of capitalizing
on the growing demand for automobiles. They decided to establish a
manufacturing plant in India, hoping to tap into the vast Indian consumer base.
ABC Motors faced the challenge of meeting the Indian government's strict
conditions, which required a significant portion of their vehicle components to
be sourced locally. This posed a logistical nightmare, as many specialized
components were not readily available in the Indian market. The foreign
company was accustomed
to international standards,
and there was
skepticisms about the reliability of locally sourced materials and
components. A few challenges ABC Motors will face - they have to invest heavily
in setting up local supply chains, which increased production costs, lead to
delays in production. This, in turn, affected their ability to meet market
demand and capitalize on market trends effectively. These added costs and
dealing with the Indian government's bureaucracy and navigating the
complexities added an additional layer of challenge. Delays in approvals and
changing regulations further exacerbated the situation. This in turn made their
vehicles less competitive in the Indian market.
a. Determine the specific non-tariff barrier addressed
in the case and clarify its main purpose for implementation. (5marks)
Ans 3a.
Introduction
The case study
discusses the challenges faced by ABC Motors, a foreign automotive
manufacturer, upon entering the Indian market. One of the key obstacles they
encountered was related to the compliance with the Indian government's
stringent conditions for sourcing a significant portion of vehicle components
locally. This condition imposed by the Indian government represents a specific
non-tariff barrier, which will be explored further in this
b. Outline three strategies
that ABC can
develop to ensure
the success of
this transaction in Indian market.
(5marks)
Ans 3b.
Introduction
To overcome
the challenges posed by the Indian government's Local Content Requirements and
ensure the success of their transaction in the Indian market, ABC Motors can
employ strategic approaches that align with both compliance and
competitiveness. These strategies are essential for navigating the complexities
of the Indian automotive
Dear students, get fully solved assignments by professionals
Do send your query at :
or call us at : 08263069601
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proofed assignments available with 100% surety and refund)
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